Autorentext

Jennifer A. Reis is a creative entrepreneur, artist, author, trainer, and teaching textile artist with 30 years' experience in cultural entrepreneurship and nonprofit management. Her earned degrees include a BFA from Columbus College of Art and Design, and graduate work in arts management, instructional design, studio art, and arts education from Syracuse University, UNC-Greensboro, and Morehead State University. As an arts entrepreneurship curricular consultant, her clients have included Nest NYC, MassArts, RIngling College of Art and Design, Kauffman Foundation, Triangle Artworks, Tremaine Foundation, West Virginia Creative Economy Network, AIR Collaborative, and the Tamarack Foundation. Formerly arts entrepreneurship faculty at UNC-Greensboro, she utilizes years of experience teaching artists and artisans creative venture development, has authored and co-authored numerous academic journal articles on creative entrepreneurship research, education, and practice. Through her consulting company Make Do Creative, she works with community and economic development, trade, governmental, and cultural organizations to design, manage, and deliver creative entrepreneurship curriculum for makers of all kinds to develop sustainable ventures. She has served on the Board of Directors for the Society for Arts Entrepreneurship Education and numerous community, arts, and economic development boards and committees on the international to local level.

Marie Segares is a career intrapreneur in the non-profit sector with expertise in program development, launch, and expansion. She is a Robert P. Stiller Endowed Chair and Associate Professor of Business and Management at the Stiller School of Business at Champlain College. Marie earned her AB in Sociology from Barnard College, her MPH in Sociomedical Sciences from Columbia University, her MBA in Leadership and Change Management and in Entrepreneurship and Innovation from New York University, and her EdD in Organizational Leadership Studies from Northeastern University. Marie's areas of research interest include artisan entrepreneurship, creative business, micro-enterprises, and leadership. Marie conducts qualitative research using a variety of approaches and has written teaching cases for multiple publishers. Marie is also an artisan entrepreneur, creating digital content to self-publish and for major crafts manufacturers and publishers. Her craft industry work includes coordinating content creator activity on behalf of brands, providing professional development workshops at trade shows, and writing for industry publications.

Sara Hartmann is the Program Director for Creative Entrepreneurship at Massachusetts College of Art and Design (MassArt), where she also holds a faculty position. She holds a BFA from MassArt and an MBA from Simmons University. In her current role, she oversees the Creative Economy Business Incubator, a scale-agnostic program she founded to support the unique needs of art, design, and cultural ventures. She also directs the Business of Creative Industries minor and the student-run brand program. Additionally, Sara co-produces professional development programs for working artists and designers in partnership with organizations like the Boston Mayor's Office of Arts and Culture and the Harvard Ed Portal. Prior to academia, Sara worked as a costume designer for theater and opera, and as a digital marketer for apparel and consumer product start-ups. Her experience moving between the cultural and innovation economies has inspired her work addressing the resource gaps faced by would-be founders in creative industries.

Klappentext

Creative Entrepreneurship is an essential guide for artists, makers, and designers, offering practical tools and strategies to transform creative talents into successful business ventures.

This book provides a comprehensive, step-by-step roadmap for entrepreneurial success, tailored specifically for the creative industries. It covers essential topics such as opportunity recognition, market research, branding, financial management, and operational strategy. Each chapter is designed for hands-on application, featuring learning outcomes, actionable activities, and real-world case studies. By introducing classic business tools in an accessible and pragmatic way, the book bridges the gap between creativity and business, empowering readers to confidently navigate the entrepreneurial landscape. Additionally, it emphasizes the unique challenges and opportunities within the creative economy, ensuring relevance to artists, designers, and makers. Whether you are developing a new venture or refining an existing one, Creative Entrepreneurship equips you with the knowledge and skills to succeed.

Perfect for students and practitioners alike, this book is ideal for courses in arts entrepreneurship, creative industries, and professional practice.

Instructor resources, including slide decks, sample syllabi, and activities, provide a seamless teaching and learning experience.

Inhalt

Chapter 1 The Entrepreneurial Maker: An Introduction to Motivations and Concepts. Chapter 2 Venture Ideation and Market Research. Chapter 3 Strategy: Tools to Thrive in a Competitive Market. Chapter 4 Understanding Your End User: Ideal Clients, MVP/Prototyping/Market Testing and Solving for Pain/Gain. Chapter 5 Crafting a Brand Identity, Marketing Your Work, and Distribution Channels. Chapter 6 Money: Cost Analysis and Pricing Strategies. Chapter 7 Money: Funding and Financial Statements. Chapter 8 Operations: Making Business Work. Chapter 9 Action and Business Planning. Chapter 10 Case Studies.