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Interactive Decision Aids in E-Commerce

  • Kartonierter Einband
  • 250 Seiten
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This book gives recommendations on which interactive decision aids to offer in webstores. Interactive decision aids are tools that... Weiterlesen
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Beschreibung

This book gives recommendations on which interactive decision aids to offer in webstores. Interactive decision aids are tools that help online shoppers to compare and evaluate product information. Consumers can, for instance, exclude products that do not meet certain criteria, they can highlight certain information or they can assign ratings of different kinds. Interactive decision aids are important, because finding the preferred product in a short amount of time increases both the customers' satisfaction and, in turn, the sales volume.This book includes a detailed description of decision aids, closely studies how decision aids are related to the decision behavior of customers, and develops a comprehensive system of decision aids, which is very flexible, increases both customer satisfaction and confidence, and can be used intuitively. The close link between typical behaviors and the decision aids allows webstores to learn about customers' decision-making behavior by using a simple click stream analysis. The book is written in an easy-to-read style and provides both practical recommendations and knowledge about consumer behavior

Theory-driven design of interactive decision aids

Practical implications and recommendations on the design of webstores

New insights into the field of consumer behavior



Inhalt
Analysis of Decision-Making Behaviour.- Decision Support with Interactive Decision Aids.

Produktinformationen

Titel: Interactive Decision Aids in E-Commerce
Autor:
EAN: 9783790829488
ISBN: 978-3-7908-2948-8
Format: Kartonierter Einband
Herausgeber: Physica-Verlag
Genre: Wirtschaft
Anzahl Seiten: 250
Gewicht: 421g
Größe: H14mm x B235mm x T155mm
Jahr: 2014
Auflage: 2012

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