Zusatztext "An informed and enthusiastic guide to the new collaborative creativity." Times (London) "A welcome and well-written corporate playbook for confusing times." BusinessWeek "An engaging mix of business! sociology! organizational theory! and technology writing and fits the mold of Malcolm Gladwell's perennial bestseller! The Tipping Point ." Newsweek While small groups have often been the foundation of great performancethink SWAT teams and Skunk WorksJeff Howe has made the compelling case for the power of far larger communities of interest. He shows in Crowdsourcing with rich illustrations from Google and InnoCentive to Threadless and Wikipediathat the right community with the right incentives can often invent! write! and run research and business initiatives more effectively and less expensively than traditional enterprise. Michael Useem! professor of management and director of the Leadership Center at the Wharton School! University of Pennsylvania! and author of The Go Point: When It's Time to Decide and The Leadership Moment Beyond the wisdom of crowds is the work of crowds! a powerful and transformative source of creativity and an economic engine that defies traditional rules. Jeff Howe's guide to crowdsourcingto use his perfect coinageis insightful! fun! and indispensable to those who want to understand! or participate in! this amazing phenomenon. Steven Levy! author of Hackers and The Perfect Thing Jeff Howe has captured a complex and vital change in the business landscape: in the next few years! your customers could become your collaborators! or your competitors. His ability to weave story and strategy together makes Crowdsourcing a readable and indispensable guide to this new world. Clay Shirky! author of Here Comes Everybody Informationen zum Autor Jeff Howe was born on March 16, 1963. The son of James and Marjorie Howe, he is the youngest of nine children. Raised catholic in an eastside suburb of Cincinnati, he attended catholic grade and high school. In 1985 he graduated from the University of Cincinnati (Go Bearcats!) with a B.A. in communications.Upon graduation he moved to Aspen, Colorado where he worked for KSPN radio station. When the ski season ended he moved to Los Angeles for a brief period and then returned to Cincinnati where he went to work for his family's business, a manufacturer and distributor of process heating elements and temperature sensors used in the plastics industry. After a few years he grew restless and left the company to travel and pursue other interests. Eventually settling down, he rejoined the family business, married, fathered two children, and lives with his wife and kids in Cincinnati.An avid fly fisherman of both freshwater and saltwater game fish, Jeff has a true passion for being connected to the water, and attempts to do so every chance he gets. In addition to his outdoor pursuits, which also includes upland hunting, he plays piano and guitar.His first novel, Into the Roaring Fork, was completed in 2014 and published in January of 2015. He is busy at work on his second novel, which he hopes to have ready for print by the end of 2015. Klappentext Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of people, yet generate millions of dollars in revenue every year? "Crowdsourcing" is how the power of the many can be leveraged to accomplish feats that were once the responsibility of a specialized few. Jeff Howe reveals that the crowd is more than wise-it's talented, creative, and stunningly productive. It's also a perfect meritocracy, where age, gender, race, education, and job history no longer matter; the quality of the work is a...

"An informed and enthusiastic guide to the new collaborative creativity."
—Times (London)

"A welcome and well-written corporate playbook for confusing times."
—BusinessWeek

"An engaging mix of business, sociology, organizational theory, and technology writing and fits the mold of Malcolm Gladwell’s perennial bestseller, The Tipping Point."
—Newsweek

“While small groups have often been the foundation of great performance—think SWAT teams and Skunk Works—Jeff Howe has made the compelling case for the power of far larger communities of interest. He shows in Crowdsourcing—with rich illustrations from Google and InnoCentive to Threadless and Wikipedia—that the right community with the right incentives can often invent, write, and run research and business initiatives more effectively and less expensively than traditional enterprise.”
—Michael Useem, professor of management and director of the Leadership Center at the Wharton School, University of Pennsylvania, and author of The Go Point: When It’s Time to Decide and The Leadership Moment

“Beyond the wisdom of crowds is the work of crowds, a powerful and transformative source of creativity and an economic engine that defies traditional rules. Jeff Howe’s guide to crowdsourcing—to use his perfect coinage—is insightful, fun, and indispensable to those who want to understand, or participate in, this amazing phenomenon.”
—Steven Levy, author of Hackers and The Perfect Thing

“Jeff Howe has captured a complex and vital change in the business landscape: in the next few years, your customers could become your collaborators, or your competitors. His ability to weave story and strategy together makes Crowdsourcing a readable and indispensable guide to this new world.”
—Clay Shirky, author of Here Comes Everybody

Autorentext

Jeff Howe was born on March 16, 1963. The son of James and Marjorie Howe, he is the youngest of nine children. Raised catholic in an eastside suburb of Cincinnati, he attended catholic grade and high school. In 1985 he graduated from the University of Cincinnati (Go Bearcats!) with a B.A. in communications. Upon graduation he moved to Aspen, Colorado where he worked for KSPN radio station. When the ski season ended he moved to Los Angeles for a brief period and then returned to Cincinnati where he went to work for his family's business, a manufacturer and distributor of process heating elements and temperature sensors used in the plastics industry. After a few years he grew restless and left the company to travel and pursue other interests. Eventually settling down, he rejoined the family business, married, fathered two children, and lives with his wife and kids in Cincinnati. An avid fly fisherman of both freshwater and saltwater game fish, Jeff has a true passion for being connected to the water, and attempts to do so every chance he gets. In addition to his outdoor pursuits, which also includes upland hunting, he plays piano and guitar. His first novel, Into the Roaring Fork, was completed in 2014 and published in January of 2015. He is busy at work on his second novel, which he hopes to have ready for print by the end of 2015.

Klappentext

Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of people, yet generate millions of dollars in revenue every year?

"Crowdsourcing" is how the power of the many can be leveraged to accomplish feats that were once the responsibility of a specialized few. Jeff Howe reveals that the crowd is more than wise-it's talented, creative, and stunningly productive. It's also a perfect meritocracy, where age, gender, race, education, and job history no longer matter; the quality of the work is all that counts. If you can perform the service, design the product, or solve the problem, you've got the job.

But crowdsourcing has also triggered a dramatic shift in the way work is organ…