Companies need to invest in innovation in order to ensure their long-term survival. This book focuses on how and why key players support or obstruct the implementation of a technological innovation in ambidextrous organizations, and how the interaction between players involved in daily business and innovation affects implementation of innovation in 'high reliability organizations'.

This book argues that an organization has to create new innovations or adopt innovations to constantly deliver attractive products on the one hand, while also adjusting and improving current products and processes on the other. In turn, it addresses a specific problem: What if a company operates in an innovation-averse and procedural environment and culture? Drawing on case studies, focus group studies and a unique analytical framework, it then provides ways for companies to overcome this situation.

Derives and illustrates 16 steps that lead to driving successful innovation within innovation-averse companies Contributes to the growing scientific body on organizational ambidexterity Develops models that explain and support situations and actions that lead to a successful innovation

Autorentext
Jan Kraner is an innovation- and organization expert with more than 20 years of practical field experience. He furthermore lived and worked in several countries and is currently lecturing at several Universities, including the Lucerne University of Applied Sciences (Switzerland).

Inhalt
Chapter 1. Introduction.- Chapter 2. Literature review and theoretical propositions.- Chapter 3. Methods.- Chapter 4. Empirical results.- Chapter. 5 Discussion of the results.- Chapter 6. Conclusions and Implications.<p