Strategy by Design illustrates how to use many of the principles, processes and tools of the design profession to create innovative break-through organizational strategies.

"The process of strategy formulation has traditionally beenthe domain of the 'left brain' relying on data, logic, and analysis.This is only one-half of the story.We know that intuition, imagination and the holistic 'right-brained' comprehension of the situation play as important a role.Carlopio's Strategy by Design is a valuable balanced contribution to the literature on strategy." - Dr. Kenichi Ohmae, 'Mr Strategy' and author of The Mind of the Strategist and The Borderless World

"Strategic thinking is not the same as strategic design. But strategic design can - and should - reframe strategic thinking. Carlopio's emphasis on the tools, techniques and frameworks for design innovation not only enhances strategic thought but should help smooth the paths to innovative actions." - Michael Schrage, co-director of the MIT Media Lab's eMarkets Initiative

"The process of strategy formulation has traditionally been the domain of the 'left brain' relying on data, logic, and analysis. This is only one-half of the story. We know that intuition, imagination and the holistic 'right-brained' comprehension of the situation play as important a role. Carlopio's Strategy by Design is a valuable and balanced contribution to the literature on strategy." - Dr. Kenichi Ohmae, 'Mr Strategy' and author of The Mind of the Strategist and The Borderless World

"Strategic thinking is not the same as strategic design. But strategic design can - and should - reframe strategic thinking. Carlopio's emphasis on the tools, techniques and frameworks for design innovation not only enhances strategic thought but should help smooth the paths to innovative actions." - Michael Schrage, co-director of the MIT Media Lab's eMarkets Initiative

Autorentext

James Carlopio has worked on projects for numerous Australian, European and US-based organisations, most recently in the areas of organisational change, strategy design and implementation, the implementation of innovation and new technology, and applying design principles and creativity to strategy design and development. James has worked with organisations such as the United Nations (ACT/EMP) in Geneva and Zurich Switzerland, with Rio Tinto, IBM, Australian Federal Police, Munich Reinsurance, Vodafone, Deloitte Touche Tohmatsu, and Australian Customs Service in Australia, and with General Motors, Ford Motors and over 100 of their first and second tier suppliers in the U.S. James has published over three-dozen articles and five books on various socio-technical issues and has written a regular section for the Australian Financial Review BOSS magazine. He has been a facilitator of short-term meetings and large-scale organisational change, and a speaker at numerous meetings on organisational strategy, cybernetics, human factors/ergonomics, human technology, and organisational behaviour.

Inhalt
Strategy by Design: A Process of Strategy Innovation The Brief: Begin With the End in Mind Research: The Art of Seeing the Different Way Concept Generation: The Art of Generating Different Views Prototyping: Making the End Clearly Visible Evaluation: Assessing Value Delivery: Output and Presentation