This book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective. Focusing on the paradigms of neuro-marketing, innovative change management, motivational creativity, and customer data management, to name a few, the authors provide practical learning outcomes which reflect how organisations are seeking to adopt innovative means to innovative ends, targeting capacity building in multiple ways. Ultimately, this edited collection implicitly defines an organisational philosophy that incorporates functionality, but also embraces business notions pertaining to wider contextual transformations and environmental developments. Theoretical and practical contributions highlight the importance of multidisciplinary research to practical business success, making this book an invaluable readto both scholars and business executives.

Provides analysis of theoretical perspectives in order to understand their practical implications in business Contributions from authors around the world ensures that global perspectives are represented Suggests new directions in future research as well as contemporary real-life practice-based applications

Autorentext
Demetris Vrontis ** is a Professor and an Executive Dean at the University of Nicosia, Cyprus (EU), the Editor-in-Chief of the EuroMed Journal of Business (EMJB), and the co-President of the EuroMed Research Business Institute (EMRBI). He has published over 200 refereed articles and books.

Yaakov Weber is a Professor at the College of Management Academic Studies, Israel. His publications have received more than 5000 citations and he has served in various editorial positions for leading journals. Yaakov is the founder and co-President of the EMRBI.

A**lkis Thrassou** is a Professor at the University of Nicosia, Cyprus (EU) and is a Senior Research Fellow of the EuroMed Academy of Business (SFEMAB-EMRBI). He has published over 120 refereed articles and books.

S. M. Riad Shams is a Senior Research Fellow at the Ural Federal University, Russia. He has authored many papers which have been publishedin various internationally-reputed business and management journals.

Evangelos Tsoukatos teaches Management at the University of Applied Sciences, Crete, in Greece, and is adjunct faculty at the University of Nicosia, Cyprus and the Hellenic Open University. He is currently Vice President of the EMRBI.

Inhalt

1. Editorial Introduction; Alkis Thrassou, Yaakov Weber, Demetris Vrontis, S.M. Riad Shams, Evangelos Tsoukatos.- 2. Neuromarketing in Customer Behaviour: Customers' Diencephalic and Mid-Brain Implications in Purchase Dynamics; Lino Barbasso, Giuseppe Tardivo, Milena Viassone, Francesca Serravalle.- 3. The Role of Dynamic Entrepreneurial Capabilities and Innovation in Intergenerational Succession of Family Firms; Glykeria Karagouni.- 4. Corporate Social Responsibility and Corporate Reputation in Emerging Countries: An Analysis of the Peruvian Banking Sector; Edmundo R. Lizarzaburu and Jesús del Brío.- 5. Linking Motivational Leadership with Creativity; Alkis Thrassou, Dimosthenis Orfanos, Evangelos Tsoukatos.- 6. Innovation Performance and Development Assistance and Growth in Four South East European Member States; Spyridon Repousis and Petros Lois.- 7. The Impact of Innovation and Change Management on Employees' Performance; Demetris Vrontis, Sam El Nemar, Bernard Al Osta, Joseph Raymond Azizi.- 8. The Evolution of Marketing as an Innovative Knowledge Stream: The Evolving Role of Stakeholder Causal Scope; S. M. Riad Shams.- 9. Customer Data: Contemporary Issues of Privacy and Trust; Christos Themistocleous.- 10. Contemporary National Branding Under Complex Political Conditions: The Case of Palestine; Jilan Abdalmajid and Ioanna Papasolomou.- 11. The Role of Self-Awareness and Self-Efficacy on Career Decision Making: An Innovative Perspective; Hande Özek and Alberto Ferraris.- 12. Innovation, Creativity, New Product Development Process and the Role of Science Parks; Thanos Kriemadis.- 13. Managerial Biases in Mergers and Acquisitions; Yaakov Weber.- 14. A Dynamic Learning Perspective on Innovation Control: Balancing Freedom and Constraint; Minna Saunila and Martti Mäkimattilal.