Sports marketing is a global phenomenon and a major industry. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements. It includes a wide-ranging collection of precedents of sports marketing agreements.

New and evolving subject

Review of the main Sports Marketing Agreements

Offers practical guidance on negotiating, drafting and interpreting

Klappentext

New and evolving subject Review of the main Sports Marketing Agreements Offers practical guidance on negotiating, drafting and interpreting