Herbert Simon

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Herbert Alexander Simon (June 15, 1916 February 9, 2001) was an American political scientist, economist, and psychologist, and professor most notably at Carnegie Mellon University whose research ranged across the fields of cognitive psychology, computer science, public administration, economics, management, philosophy of science, sociology, and political science. With almost a thousand very highly cited publications, he is one of the most influential social scientists of the 20th century. Simon was a polymath, among the founding fathers of several of today's important scientific domains, including artificial Intelligence, information processing, decision- making, problem-solving, attention economics, organization theory, complex systems, and computer simulation of scientific discovery. He coined the terms bounded rationality and satisficing, and was the first to analyze the architecture of complexity and to propose a preferential attachment mechanism to explain power law distributions.