Exploring the ambiguous relationship between fandom and consumer culture, this book provides a critical overview of fans, fan cultures and fan experiences in relation to the broader experience and transformation economy. Fans and Fan Cultures discusses key theoretical concepts concerning celebrity, fandoms, subculture, consumerism and marketing through a range of examples in film, travel and tourism, football and music. With an emphasis on social media, and how various online platforms are utilised by brands, artists and fans, the authors explore how this type of communication often contributes to trivialising authentic expressions of cultural and social values and identities.

Focuses upon the role of social media in fan culture Encompasses a range of fan culture Relates an overview of fan culture to the wider economy

Autorentext

Henrik Linden is a Senior Lecturer in Cultural Industries Management at the University of East London, UK, where he is Programme Leader for the BA in Tourism Management.

Sara Linden is Lecturer in Cultural Policy and Tourism at Goldsmiths, University of London, UK.

Inhalt

Chapter 1 Introduction.- Chapter 2 Fans, followers and brand advocates.- Chapter 3 Fans and (post) subcultural consumerism.- Chapter 4 Text and representation the community and the individual.- Chapter 5 Celebrity culture and modes of participation through new media.- Chapter 6 Fans and tourism.- Chapter 7 Football fans representations, motivations and place.- Chapter 8 Popular culture fandom broadening the picture.- Chapter 9 Social media millennials, brand fans and the branding of fans.- Chapter 10 Conclusion.