Autorentext

Helen Thompson is Distinguished Product Engineer for ArcGIS Business Analysis and Geoenrichment at Esri. She is an advocate for applying spatial analytics, location intelligence and geographic thinking. With more than forty years of business and technical experience, Helen has helped support a range of industry communities make sense of the world and bring about real positive change through geographic understanding. A recognized thought leader, keynote speaker and expert on location-based data and spatial analysis in business and society, Helen believes that to be business intelligent you first need to be location intelligent. Her passion is helping organizations thrive by applying spatial analysis and finding context in data to transform our understanding of people, place and possibilities.

Klappentext

**Location, location, location ... intelligence.**Learn how to use the world's premier data analysis software to make smarter decisions with site selection, gain insights into potential customers, easily visualize your location-based data, and more.Top 20 Essential Skills for ArcGIS Business Analyst guides you through fundamental and advanced workflows using 20 skills that take about 45 minutes each to learn. The book's chapters cover both ArcGIS Business Analyst Web App as well as the ArcGIS Business Analyst extension in ArcGIS Pro, emphasizing transferable skills between apps and the experiences that are unique to each. Top 20 Essential Skills for ArcGIS Business Analyst includes:

straightforward, step-by-step tutorialsaccessible instructions with plenty of images showing what to doresources that provide self-paced learning opportunities

By the end of this book, you'll know:

ArcGIS Business Analyst Web App and ArcGIS Business Analyst Pro interfaces and toolsetstools and best practices for creating data-rich mapshow to capitalize on your own data when performing analysishow to gain and share insights from your maps and datahow to make decisions based on ArcGIS Business Analyst's powerful capabilities

Top 20 Essential Skills for ArcGIS Business Analyst is perfect for ArcGIS users who want to understand ArcGIS Business Analyst, what kinds of analysis they can perform, and how to make the most out of their data.