Autorentext

Heather LaMarre Ph.D., is an internationally recognized scholar, author, and executive advisor whose work integrates research and practice to advance leadership, communication, and social impact. Her research and insights have been featured in leading academic journals, business publications, and major media outlets worldwide. A thought leader known for making complex ideas accessible and actionable, she speaks globally on building social capital, ethical influence, and purpose-driven leadership. Dr. LaMarre is host of the State of Society podcast, founder of the LaMarre Group and Heartbeat Media, and a founding partner in the Counterpoint Collective for innovation, strategy and impact.

Gregg Feistman, M.A. has 40+ years' business experience, counselling executive management in all aspects of communications and is Professor of Practice for Public Relations in the Klein College of Media and Communications at Temple University. Building on his professional industry experience, he has been teaching graduate courses on CSR and CSA for more than a decade, and spoken as a subject matter expert at numerous national business and trade conferences. He has been widely quoted in consumer, business and PR trade media.

Klappentext

Part strategy - part pragmatism and full of expert advice, Raising Social Capital combines expert interviews from industry insiders with data-driven insights from cutting-edge research. This book provides insight, strategy and a set of management tools for addressing today's rapidly changing business environment.

Complete with a roadmap and set of management tools, this book serves as an essential guide for C-Suite executives, public relations professionals and corporate communicators navigating the perfect storm of political controversy, partisan media and global sustainability crisis facing today's leaders. Topics include:

• Understanding and de-risking the volatile business landscape
• Driving public engagement and building public trust
• Navigating controversy, political pushback and the partisan press
• Managing employee activism and workplace incivility

• Balancing profit with purpose while keeping an eye on the bottom line Built on expert advice and evidence-based research, Raising Social Capital offers the keys to driving change and balancing profit with purpose amidst difficult and rapidly changing conditions. Excellence is built on strong leadership and good governance. We invite you to join us on this journey to change the way you lead and raise our collective social capital.

  Inhalt

  List of figures, Acknowledgements, Part I: History and Context, Chapter 1: Introduction, Chapter 2: Raising Social Capital: Integrating Business and Social Purpose, Chapter 3: Corporate Social Responsibility and the Emergence of Corporate Social Advocacy, Chapter 4: Business Social Purpose in Action: The Evolution of E.S.G. and Sustainability, Part II: Defining the Problem Set: Current Conditions and Headwinds, Chapter 5: C.E.O. in the Hot Seat: Navigating Controversy with Finesse, Chapter 6: Troubling Headwinds: Political Pushback and Partisan Press, Chapter 7: Here Comes the Calvary: Dual Role of the C.C.O. as Advisor and Strategist, Chapter 8: The New Normal? Employee Activism and Workplace Incivility, Part III: Defining the Solution Set: Strategy and Planning, Chapter 9: To E.S.G. or Not to E.S.G.: Business Social Purpose in Action, Chapter 10: Advocating for Action: Corporate Values as Guideposts, Chapter 11: Diversifying for Impact: Focus on Inclusivity and Corporate Culture, Chapter 12: Partnering for Progress: Unleashing Collective Power for Social Change, Chapter 13: Investing for Impact: Driving Profitable Purpose, Part IV: Creating an Impact Tool Kit, Chapter 14: Where do We Go From Here? Putting Business Social Purpose into Action, Chapter 15: Guideposts for Success: Building Your Social Advocacy and Sustainable Impact Strategy