This volume presents state-of-the-art reporting on how to measure many of the key variables in health communication. Students, researchers, and policymakers will find this book an accessible resource for planning and reviewing research studies and proposals.

Autorentext

Do Kyun Kim is Associate Professor and Richard D'Aquin BORSF Endowed Professor in the Department of Communication at the University of Louisiana. His research interests are in the areas of health communication and organizational communication, focusing on the diffusion of worthy behaviors and innovations.
James W. Dearing is Professor and Chairperson of the Department of Communication at Michigan State University. He studies the diffusion of innovations and scale up strategies for social innovations.

Inhalt

Contents: John Banas/Daniel R. Bernard: Communication Competence Kathryn Greene/Amanda Carpenter: Disclosure Hye-Jin Paek: Health Belief Model Christopher E. Beaudoin/Michael T. Stephenson: Communication Campaign Evaluation Janet Yang/Susan LaValley: Health Information Seeking Shoou-Yih Daniel Lee/Tzu-I Tsai: Health Literacy Assessment Bruce E. Pinkleto/Erica Weintraub Austin: Media Literacy Do Kyun Kim/James W. Dearing: Opinion Leader Identification Seth M. Noar/Jessica Gall Myrick: Outcome Expectations Claude H. Miller: Outcome Relevant Involvement and Hedonic Relevance Melissa B. Wanzer/Melanie Booth: Patient-Centered Communication Xiaoquan Zhao/Joseph N. Cappella: Perceived Argument Strength Do Kyun Kim/James W. Dearing: Perceived Attributes of Innovations Jounghwa Choi/Hyunyi Cho: Perceived Message Effectiveness, Attitude Toward Messages, and Perceived Realism Nick Carcioppolo: Perceived Norms and Health Behavior Lee Ann Kahlor/Ming-Ching Liang: Planned Behavior Brian L. Quick/Tobias Reynolds-Tylus: Psychological Reactance Craig Trumbo/Se-jin Kim: Risk Behavior Diagnosis Erin L. Mead/Rajiv N. Rimal: Risk Perception Attitude (RPA) Framework Nichole Egbert/Phillip R. Reed: Self-Efficacy Claude H. Miller: Sensation Seeking Stephen A. Rains: Social Support Mary J. Bresnahan/Jie Zhuang: Stigma Kerk F. Kee/Yuhua (Jake) Liang: Subjective Numeracy Roxanne Parrott/Rachel A. Smith/Amy E. Chadwick: Uncertainty and Uncertainty Management Claude H. Miller/Bradley J. Adame: Vested Interest kevin B. Wright: Willingness to Communicate about Health.