This book is a timely evaluation of how a harmonious business environment can be created and managed successfully in an increasingly turbulent era. It illustrates how diversity within East-West business is valuable to the development of new approaches in managing harmony for practitioners.

Autorentext
SIMONE C. L. CHENG Department of Marketing, City University of Hong Kong FANNY S.L. CHEUNG Assistant Professor, Department of Marketing, City University of Hong Kong WAH LEUNG CHEUNG Associate Professor, Department of Marketing, Hong Kong Baptist University CHERIS W.C. CHOW Department of Marketing, City University of Hong Kong LENA CROFT Department of Management, The Chinese University of Hong Kong WOLFGANG DOROW European University Viadrina, Frankfurt (Oder), Germany MARTIN HEMMERT Korea University Business School, Seoul, Korea JOHN KIDD Operations and Information Management Group, Aston Business School, UK K.F. LAU Lingnan University, Hong Kong LEO LEUNG Lingnan University, Hong Kong W.F. LEUNG Director (Academic & Youth Education), Hong Kong College of Technology, Hong Kong XUE LI Doctoral Programme, Aston Business School, UK. SHIGE MAKINO Department of Management, The Chinese University of Hong Kong SHARON MOORE Professor of International Business and Strategic Management, Sydney Graduate School, Australia GERARD PRENDERGAST Associate Professor, Department of Marketing, Hong Kong Baptist University CHE-JEN SU Department of Restaurant, Hotel & Institutional Management, Fu-Jen Catholic University, Taiwan CHEUNG-CHIEN WANG Department of Restaurant, Hotel & Institutional Management, Fu-Jen Catholic University, Taiwan JULIE JIE WEN Lecturer, University of Western Sydney, Australia PAMELA YEOW Kent Business School, University of Kent, UK

Inhalt
Introduction; O.Yau & R.Chow PART I: THE HARMONY PERSPECTIVE In Search of Harmony; R.Chow & O.Yau Economic Reform and its Gendered Impacts in China Today; S.Moore & J.Jie Wen The Road to the Kyoto Protocol: A Harmonious Case of Euro-Chinese Corporate Environmental Behaviour; L.Croft & S.Makino The Role of Trust in Knowledge Management; L.Leung & K.F. Lau Trust One's Alliance Partner? Maybe - Maybe Not! Preliminary Results of Recent Research in China; J.Kidd & X.Li Global Corporate Cultures: Issues of Shared Goals, Communication and Trust - Empirical Evidence from the Japanese, German and American Units of a Multinational Company; P.Yeow & W.Dorow An Empirical Study on Trust, Commitment, Relationship Quality, and Behavioral Consequences for International Tourist Hotels in Taiwan; C.Su & C.Wang PART II: THE CONFLICT PERSPECTIVE The Moderating Effects of Situation Factors on the Relationship between Chinese Cultural Values and Consumers' Complaint Behavior in the Restaurant Setting; S.Cheng & O.Yau Buyers of Pirated VCD/DVDs in Hong Kong: Their Profile and Perceptions; W.Cheung & G.Prendergast The Competitive Potential of Asian Business Groups: A Comparative Analysis of Kigyo Shudan and Chaebol; M.Hemmert SARS versus Asian Financial Crisis; O.Yau, W.Leung, F.Cheung & C.Chow