The book aims to help readers comprehensively understand the concepts, principles and practical applications of e-commerce, to master the basic knowledge and skills of e-commerce from different dimensions, and to improve the readers' understanding and applications in the field of e-commerce. For different groups of readers, this book combines theoretical research with engineering application research and combines typical cases with practical experience in Chinese context, which focuses on the scientific, technical, as well as systematic and complete knowledge system of e-commerce, and provides readers with forward-looking, academic, and applied reference materials in e-commerce.

Based on different theory branches and application scenarios of e-commerce, aiming to cover different groups of readers, this book covers the following areas: Fundamentals and Scientific Research of E-Commerce, E-Commerce and Financial Payments, E-Commerce Laws and Regulations, E-Commerce and Logistics, E-Commerce and Big Data, Rural E-Commerce, Cross-border E-Commerce, E-Commerce and Internationalization, E-Commerce Theory and Practice - Typical Cases, and E-Commerce and Digitization, et al.

This book can be used as learning materials for public administrators, enterprise managers, e-commerce and other modern service industry practitioners. It can also be used as a reference book for undergraduate and postgraduate students of e-commerce and related majors in institutions of higher education, to help the relevant personnel to continuously learn and improve their professional ability and quality.

Covers all aspects of e-commerce, from basic theories to advanced application in China An in-depth understanding of the internal mechanisms and operational principles of e-commerce Focuses on the combination of practical application and theoretical knowledge, combined with typical business cases

Autorentext

Dr. Zheng Qin is currently a professor of software engineering and computer science with Beijing National Research Center for Information Science and Technology, School of Software, and School of Information Science and Technology, Tsinghua University. He is the deputy director of E-commerce Teaching Steering Committee of the Ministry of Education in China and chairman of the E-Commerce Education and Development (Forum 50).He conducts research that addresses both fundamental and applied projects at the formal verification of software, data mining, computer vision and e-commerce.

He has published more than 50 papers in premier journals and conferences including WWW, SIGIR, AAAI, IJCAI, CIKM, WSDM, TKDE and TOIS. He has more than 20 China invention patents. His research got many kinds of funds such as the National Key Research and Development Program of China, the National Natural Science Foundation of China. He has published four books in Springer Press (i.e., Introduction to E-commerce, E-Commerce Strategy, Software Architecture, Fundamentals of Software Culture). He ever got awards such as Gold Prize in 43th International Exhibition of Inventions of Geneva and 44th International Exhibition of Inventions of Geneva, First Prize in Ministry of Education Science

and Technology Award (Technological Invention), First Prize in Ministry of Education Science and Technology Progress Award, First Prize in Henan Province Science and Technology Progress Award and First Prize in Beijing Higher Education Teaching Achievement.

Dr. Qinghong Shuai is currently a professor in the School of Management Science and Engineering, Southwestern University of Finance and Economics (SWUFE). He was selected as the first batch of Guanghua Class A Talent and is the director of the Innovation Center of Digital Intelligence Business &

Integration of Digital Economy and Real Economy. He conducts research that addresses e-commerce and digital payment, fintech and regulation, and the digital economy and management. He is a member of the Ministry of Education of e-commerce specialist teaching steering committee and executive vice chairman of the E-Commerce Education and Development (Forum 50). He is an expert of the China e-commerce association electronic financial industry association, the Chinese society of information economy of the Sichuan branch of e-commerce, e-commerce association expert group deputy head of Sichuan province, Sichuan Province software industry association, the deputy director and the director of the electronic commerce and electronic government affairs branch, Chengdu government specially engaged with e-commerce expert.

Inhalt

Research Frontiers in this Field.- Key Scientific Research Areas in the Field of E-Commerce.- Combining Theory and Practice (Case Studies).- Future Outlook.- Introduction to e-commerce and Financial Payment.- Overview of e-commerce and financial payment research.- E-commerce and financial payment technology system.- Integration of application and practice of e-commerce and financial payment.- Research Prospects of e-commerce and financial payment.- Overview of E-commerce Laws and Regulations.- E-commerce Contract.-Protection of E-commerce Consumers' Rights and Interests.- Electronic Commerce Supervision.- E-commerce logistics development history and knowledge system.- Cross-border e-commerce logistics.-Rural E-commerce Logistics.- E-commerce logistics intelligent warehousing.- E-commerce logistics big data.- Green e-commerce logistics.- Typical cases of e-commerce logistics.