Surveying the strategies employed by film studios to market and produce their most successful films between 1929 and present day, this book incorporates multi-layered comprehensive analysis on the media industry and how it works.

Autorentext

Guy Di Piazza is a leading media and entertainment specialist and has over 25 years of experience as a management consultant and corporate finance executive in the field of media and entertainment. His experience spans globally at some of the world's leading film and television companies, helping business leaders shape their future business, market and product strategies. During the past 25 years, Guy has worked with Motion Picture Association (MPA), NBCUniversal, Sony Pictures, The Walt Disney Company, AMC Networks, Mitsui Media, BBC, ITV and many other media organisations.

Inhalt

Introduction 1 The golden age of Hollywood (1929- 1949) 2 Hollywood in decline and in transition (1950- 1966) 3 The new American cinema (1967- 1976) 4 The era of media giants (1977- 2024)