This core text and practical handbook presents a dynamic start-up framework with building blocks and steps to help readers to increase the success rate of their new venture. Taking a data-driven, iterative, and evidential approach, it guides readers to collect their own data at every stage, helping them to make strong business decisions based on empirical facts and develop their venture in a systematic way. Throughout the learning and venture creation process users will be supported by a multitude of handy tools and techniques. Cutting edge research is applied to practice to help users maximise their chances of entrepreneurial success and gain a critical understanding of the issues at hand.Drawing on the latest industry trends and tools, Start Up Navigator offers a state-of-the-art guide to new venture creation. It will be the ideal text for aspiring entrepreneurs keen to boost the success of their venture. It is also highly suitable for university students studying courses on entrepreneurship, new venture creation and start-up management at undergraduate, postgraduate and MBA level.

Unique 'Startup Navigator' methodology and pull-out chart provides a step-by-step yet iterative process on how to start a business
Many fresh and interesting tools and techniques to help readers grow their venture in a systematic way
Cases and practitioner insight quotes in every chapter, deliberately chosen to be relatable and inspirational instead of daunting blockbuster examples
Strong emphasis on data-driven decision making, supported by a Startup Cockpit learning feature that helps readers make effective business judgements based on empirical facts
Balance of theory, practice and exposition makes the book equally suitable both as a classroom text and a practitioner handbook
Up-to-date coverage of entrepreneurship, offering integration of current industry trends, tools, tricks and techniques
Companion website with bespoke student and lecturer support, such as PowerPoint slides, an instructor's manual, downloadable Navigator chart and sample pitch deck, plus additional exercises

Autorentext
Dietmar Grichnik is Director of the Institute of Technology Management at the University of St. Gallen (HSG), Switzerland, where he also leads the Chair for Entrepreneurship. Manuel Hess is a research associate at the Chair for Entrepreneurship of the University of St.Gallen, Switzerland. He is a lecturer to students, entrepreneurs, and executives for Entrepreneurship and Business Metrics.

Inhalt
1: Profiling.- 1 motivation.- case insight: Aerogia.- 2 Problem.- 3 Customer.- 4 Jobs to be done.- 5 Solution.- Startup cockpit: profiling summary.- Case insight: Piavita.- 2: Prototyping.- 6 Product/service.- 7 Value proposition.- 8 Go to market.- 9 Competition.- 10 Unique selling proposition.- Startup cockpit: unit economics.- Startup cockpit: prototyping summary.- Case insight: Travis.- 3: sourcing.- 11 team roles and competencies.- 12 Network and partner.- 13 Co-creation.- 14 requirements.- 15 Intellectual property.- 16 Risk compass.- 17 Call to action.- Startup cockpit: transformation map and OKR.- Startup cockpit: sourcing summary.- Case insight: ava.- 4: Scaling.- 18 performance.- Startup cockpit: profitable growth.- Case insight: Pixability.- 19 Investment.- 20 Deal and exit.- Startup cockpit: scaling summary.- Case insight: a day in the life of a venture capitalist.- Appendix: the pitch Art or science?.- Appendix: sample pitch deck.