This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It offers a comprehensive analysis grounded in marketing theory, examining how marketing strategies and actions can significantly influence these behaviors. Using a mixed-method approach, the book reviews existing literature and presents empirical findings related to compulsive buying and gambling. It also discusses the implications of marketing's role in fostering these behaviors, aiming to inform both academic discourse and the responsibilities of marketers. This work is essential for scholars and practitioners seeking to understand dysfunctional consumer behaviors and the impact of marketing strategies on consumer well-being.

Critically examines marketing's role in addictive behaviors Empirically explores compulsive buying and gambling impacts Discusses marketing's influence on consumers wellbeing

Autorentext

Gioele Zamparo is a research fellow at the University of Udine in Italy, holding a PhD in managerial and actuarial sciences. His research primarily focuses on consumer behaviors and has been published in various international, peer-reviewed journals. He actively contributes to the academic community as a member of the Italian Society of Marketing (SIM) and the Italian Society of Management (SIMA). Additionally, he has served as a reviewer for numerous publications.

Inhalt

1. An Introduction to Dysfunctional Consumers' Behaviour.- 2. Compulsive Buying: a Review From the Consumer Side.- 3. Gambling Addiction: a Marketing Review.- 4. Consumers' Well-being as an Outcome of Consumption Addiction.- 5. Final considerations: some implications for a more responsible marketing.