Product management is challenging, complex, and often misunderstood. Across the high-tech industry, drastically different duties and responsibilities are attributed to product management professionals. Diverse interpretations regarding the role of product management have only further confused practitioners and stifled the ability to develop clear and consistent product management methodologies. "The Product Manager's Toolkit" book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (tasks, processes, deliverables, and roles) that covers nearly all aspects of product management.

This book provides a consistent and holistic approach to product management It covers both, macro and micro level While virtually all competing books present product management on a partial, high-level or generalist approach, this book addresses as well the practical elements of real-life application Includes supplementary material: sn.pub/extras

Inhalt
Product Management Concepts.- Who's Driving Your Company?.- Product Management Team.- Product Definition Team.- Crafting Market Requirements.- Concept of Marketing.- Value-Marketing Model.- Extending Product Life Cycle Stages.- Product Management Glossary.- Product Manager's Toolkit.- PMTK Introduction.- PMTK Models.- PMTK Templates.