Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder Management and how it has since developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses.

Furthermore, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to implementation of actions derived from result analysis.

Includes supplementary material: sn.pub/extras

Inhalt
The Beginnings of TRIM a Personal Account.- The Food Industry: Using TRIM for Product Improvement.- How Can Market Research Findings Lead to Lasting Improvements Within a Company?.- The TRIM Principle-Applying It in the Public Sector.- Stakeholder Based Measuring and Management of CSR and Its Impact on Corporate Reputation.- Developing the Customer Experience Programme at UNITE: Working Towards the Integrated Approach.- TRIM: Messe München (Munich Trade Fair) Fit for the Future.- A Short History of Customer Retention The TRIM Benchmarking Database as an Experience Database.- How to Obtain the Voice of the Customer Experiences with the Introduction of an Integrated Customer Retention System in the MAN Commercial Vehicles Group.- Firsthand Report of the Commerzbank on the Use of the TRIM-System for the Employee Survey.- Monitoring of Transformation Processes Using the TRIM Method.- Customer and Brand Loyalty Research Two Separate Fields?.- How Does Customer Retention Work?.- Implementing the TRIM Approach as a Stakeholder Management System for Russia's Largest Telecom Provider.- A Framework for Social Development Assessment.