This volume of the Academy of International Business series looks at International Business in the context of a rapidly changing Europe. Leading contributors have come together to present the latest research, attempting to answer a number of important questions: * is the vision of a Single European market realistic? * what are the barriers to its achievement? * what are the prospects for Eastern Europe? * how should firms enter East European markets? * what does the process of transition imply for corporate policy?

Inhalt
Introduction - International Business and Europe in Transition; F.Burton , M.Yamin & S.Young - PART I: - Introduction - The European Union: Between Vision and Reality; F.Burton - European Unemployment in a Global Recession; J.Michie - Strategic Opportunities for Retail Financial Service Firms in the Single European Market; K.Prescott - Home Shopping in the Single European Market: Foundering in the Wake of Neo-Liberalism; E.Pioch & P.Brook - PART II: - Introduction - Acquisitions and Co-operative Ventures; M.Yamin - Foreign Acquisitions in the UK: Impact & Policy; J.Hamill, P.Castledine & M.McDermott - European Co-operative Ventures between Spanish and UK firms; F.Burton & D.Noble - European Cross-border Acquisitions: the Impact of Management Style Differences on Performance; R.Schoenberg - PART III: - Introduction - The Transition Process in Eastern Europe; M.Yamin - Buyouts and the Transformation of Russian Industry; T.Buck , I.Filatochev & M.Wright - Privatisation in Transitional Economies: East and Central European Experience; P.Cook & C.Kirkpatrick - PART IV: - Introduction - MNE Operations: Strategic and Regulatory Aspects; S.Young - United States Foreign Direct Investment in the European Community: The Effects of Market Integration in Perspective; J.Clegg - The Creation and Application of Technology by MNES' Subsidiaries in Europe; M.Papanastassiou and R.Pearce - Transatlantic Perspectives on Inwards Investment and Prospects for Policy Reconciliation; S.Young , N.Hood & C.Hood - Summary - Regional and Global Issues in International Business; P.J. Buckley