Autorentext
Frank T. Rothaermel (Ph.D., University of Washington) is a professor of Strategic Management and in the Scheller College of Business at the Georgia Institute of Technology. BusinessWeek names Frank one of Georgia Tech's Prominent Faculty in their national survey of business schools. The Kauffman Foundation Views Frank as one of the world's 75 thought leaders in entrepreneurship and innovation. Frank is an Alfred P. Sloan Industry Studies Fellow, and also holds a National Science Foundation (NSF) CAREER award, which "is a Foundation-wide activity that offers the National Science Foundation's most prestigious awards in support of...those teacher-scholars who most effectively integrate research and education...(NSF CAREER Award description). Frank has a wide range of teaching experience, including at the Georgia Institute of Technology, Georgetown University, Politenico di Milano, St. Gallen University (Switzerland), and the University of Washington. He received numerous teaching awards for excellence in the classroom. Frank's research interests lie in the areas of strategy, innovation, and entrepreneurship. To inform his research he has conducted extensive field work and executive training with leader corporations like Amgen, Daimler, Eli Lilly, GE Energy, GE Healthcare, Hyundai Heavy Industries (South Korea), Kimberly-Clark, Microsoft, McKesson, NCR, amount others. Frank regularly translates his research findings for wider audiences in articles in Forbes, MIT Sloan Management Review, Wall Street Journal, and elsewhere.

Klappentext

Frank T. Rothaermel wrote Strategic Management 6e from the ground up because the world has changed dramatically since 5e was published (in January 2020). Events such as the COVID-19 pandemic, social justice movements, war, and disenchantment with the economic system profoundly impact how leaders run companies in their quest for competitive advantage. Rothaermel 6e synthesizes and integrates conceptual frameworks, empirical research, and practical applications with current real-world examples to help students make sense of a fast-changing and complex world. Rothaermel 6e is industry-leading in diversity and inclusion by featuring leaders with different backgrounds and companies that today's students can relate to and thus internalize the knowledge acquired. The new 6e prepares students with the foundation they need to understand how companies gain and sustain competitive advantage while developing skills to become successful leaders capable of making well-reasoned strategic decisions. As sole author, Rothaermel continues to provide an unmatched tight linkage between the concepts and cases, resulting in engaging and enjoyable content.

Inhalt

PART ONE: ANALYSIS

CHAPTER 1: What Is Strategy?

CHAPTER 2: Strategic Leadership: Managing the Strategy Process

CHAPTER 3: External Analysis: Industry Structure, Competitive Forces, and Strategic Groups

CHAPTER 4: Internal Analysis: Resources, Capabilities, and Core Competencies

CHAPTER 5: Shared Value and Competitive Advantage

PART TWO: FORMULATION

CHAPTER 6: Business Strategy: Differentiation, Cost Leadership, and Blue Oceans

CHAPTER 7: Business Strategy: Innovation, Entrepreneurship, and Platforms

CHAPTER 8: Corporate Strategy: Vertical Integration and Diversification

CHAPTER 9: Corporate Strategy: Strategic Alliances, Mergers and Acquisitions

CHAPTER 10: Global Strategy: Competing Around the World

PART THREE: IMPLEMENTATION

CHAPTER 11: Organizational Design: Structure, Culture, and Control

CHAPTER 12: Corporate Governance, Business Ethics, and Business Models

PART FOUR: MINICASES

HOW TO CONDUCT A CASE ANALYSIS