An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR.

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Thomas Fotiadis is an Associate Professor of Marketing and Head of the Marketing Laboratory at the Department of Production Engineering and Management of the Democritus University of Thrace. He holds a post-doctoral degree in modern advanced statistical methods for the science of marketing and a Ph.D. in marketing (High Technology). In addition, he holds an M.Sc. in business administration, and an M.Sc. in business computing. His first degree is in economic science.

He has more than 22 years of teaching experience at both undergraduate and postgraduate level, in Greek and International Universities and Higher Technological Institutions. Thomas Fotiadis' scientific work has been published in international scientific journals, including the Journal of World Business, the Journal of Tourism Management, the Journal of International Marketing, the Journal of International Business Review, the Psychology & Marketing Journal, and the *Journal of Applied Business Research.

• He has published more than 100 articles in journals, international conferences and book chapters. Additionally, he has published Strategic Marketing for High Technology Products: An Integrated Approach (Routledge, 2018), Marketing and Supply Chain Management: A Systemic Approach (Routledge, 2017), The Customer Value Chain: Integrating Marketing and Supply Chain Management (Routledge, 2021), and he has edited and authored numerous scientific books in the field of marketing (in the Greek language).

  Adam Lindgreen has completed studies in chemistry and physics (Copenhagen University) and engineering (the Engineering Academy of Denmark. He obtained a M.Sc. in food science and technology at the Technical University of Denmark; his eight-month long M.Sc. thesis was undertaken in collaboration with Danida in Denmark and Banco de Semillas Forestales in Nicaragua. He then earned an MBA at the University of Leicester. He received his Ph.D. in marketing from Cranfield University, with 18 months spent at University of Auckland's Business School.

  Adam Lindgreen's first appointments were with the Catholic University of Louvain and Eindhoven University of Technology. Subsequently, he served as Professor of Marketing at Hull University's Business School; at the University of Birmingham's Business School, where he also was the research director in the Department of Marketing; and at the University of Cardiff's Business School. Under his leadership, the Department of Marketing and Strategy at Cardiff Business School ranked first among all research-intensive marketing departments in Australia, Canada, New Zealand, the United Kingdom, and the United States. Since 2016, Adam Lindgreen has been Professor of Marketing at Copenhagen Business School, where he also heads the Department of Marketing. Under his leadership, the department's number of AJG 3/4/4 journal articles and that of AJG 4/4 journal articles have increased with 925% and 600% respectively. Since 2018, Adam Lindgreen is Extraordinary Professor with University of Pretoria's Gordon Institute of Business Science where he also is International Research Advisor.

  Adam Lindgreen's publications have appeared in academic journals, including Business Strategy and the Environment, the California Management Review, Entrepreneurship and Regional Development, Industrial Marketing Management, the International Journal of Management Reviews, the Journal of Advertising, the Journal of Business Ethics, the European Journal of Marketing, the Journal of Marketing Management, the Journal of the Academy of Marketing Science, the Journal of Product Innovation Management, the Journal of World Business, Organization Studies, Psychology & Marketing, and Supply Chain Management: An International Journal, among others.

  Adam Lindgreen's 31 books include The Emergence and Rise of Relationship Marketing (published Ph.D. thesis; 2000), A Stakeholder Approach to Corporate Social Responsibility (with Kotler, Vanhamme, and Maon; 2012), How to Fast-Track Your Academic Career (with Di Benedetto, Vanhamme, and Nicholson; 2021), Managing Market Relationships (2008), Public Value (with Koenig-Lewis, Kitchener, Brewer, Moore, and Meynhardt; 2019), and Sustainable Value Chain Management (with Maon, Vanhamme, and Sen; 2013).

  The recipient of the Outstanding Article 2005 award from Industrial Marketing Management and the runner-up for the same award in 2006, Adam Lindgreen is co-editor-in-chief of Industrial Marketing Management. Furthermore, he is co-editor-in-chief of Routledge's Food and Agricultural Marketing, a series of highly managerially relevant books published by Routledge.

  Since 2016, Adam Lindgreen is a member of the International Scientific Advisory Panel of the New Zealand Food Safety Science and Research Centre (a partnership among government, industry organizations, and research institutions); since 2017, of the Chartered Association of Business Schools' Academic Journal Guide (AJG) Scientific Committee in the field of marketing; and since 2020, of Det videnskabelige Råd for Lex.dk.George J. Siomkos is Professor of Marketing at the Athens University of Economics & Business (AUEB). He is also the Director of the MSc Program in Services Management (MSM) (www.msmfull.aueb.gr), and Director of Agora (Market Analysis & Consumer Behavior Laboratory).

  He has served as Dean of AUEB's School of Business (2013-2021) and the Chairman of AUEB's Business Administration Department, Deputy Chair and Chair of the University of Macedonia's Business Administration Department, and University Senate member of the aforementioned universities. He has served as the Vice President of the Management Committee of the University of Peloponnese. For many years he has been a member of the management committees of AUEB's MBA-International and Interdepartmental MBA Programs.

  George J. Siomkos holds a BSc (cum laude) in Marketing and Management, an MBA in Finance, an MSc in Statistics & Operations Research, an MPhil in Marketing, and a PhD in Marketing and Corporate Strategy, all from Stern School of Business, New York University (NYU).
  He has taught at Stern School of Business - New York University, Long Island University, the Athens Laboratory of Business Administration (ALBA), the University of Piraeus, the University of Macedonia, and the Hellenic Open University (in which he is Marketing II module coordinator for 12 years). In 1988 he was a Doctoral Consortium Fellow - American Marketing Association (at the University of California Berkeley). For his teaching he has received many teaching excellence awards.

  His research and publishing interests include: consumer behavior and analysis, customer experience (CX) management, marketing research, services marketing, strategic marketing and planning, and product-harm crisis management.

  George J. Siomkos is the author of 12 textbooks in marketing and has published over 80 articles in academic journals, including Journal of Retailing, European Journal of Marketing, Journal of Consumer Behaviour, Journal of Business Strategy, Long Range Planning, Advances in Consumer Research, Industrial and Environmental Crisis Quarterly, Disaster Recovery Journal, Journal of Business & Psychology, Journal of Business & Industrial Marketing, Journal of Internet Banking & Commerce, European Journal of Innovation Management, and Journal of Internet Marketing.

  He has served as a member of the organizing and scientific committees of several international scientific conferences as well as a member of the editorial boards of various scientific journals.
  Christina Öberg is professor in marketing at Karlstad University and associated wi…