This professional guidebook highlights sustainable tourism development and management for businesses and destinations. It presents a unique collection of expert interviews, combined with latest insights and thoughts on the most relevant topics and trends linked to sustainability in tourism, sustainable business management, and destination development. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know-how guide for busy tourism entrepreneurs, managers, and developers who care about business resilience and the well-being of destination communities.

Offers a unique mix of storytelling by interviews and information sharing from research insights Presents a hands-on guide for consultants, destination managers and tourism business owners Connects the dots between sustainable tourism research and practice

Autorentext

Florian Kaefer, PhD, is the founder and editor of the Sustainability Leaders Project, a leading knowledge hub on sustainability leadership, with a particular focus on tourism. Over the last 8 years he has interviewed more than 250 sustainability changemakers and champions of sustainable tourism, many of whom are now part of the expert panel hosted by SLP, with insights published on Sustainability-Leaders.com.

Dr. Kaefer obtained his PhD in management communication from the Waikato University Management School in New Zealand. He holds a master's degree in sustainable development (Exeter University, UK) and a bachelor's degree in tourism management (Brighton University, UK). He is the author of the book An Insider's Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries (Springer, 2021).

Currently based near Zurich, Switzerland, Florian is also the founder of The Place Brand Observer. As a management coach and public speaker he focuses on the links between sustainability, place brand strength and location reputation.

Inhalt

1. Introduction to Sustainability Leadership in Tourism.- Part I: Sustainable Tourism Essentials.- 2. Understanding Sustainable Tourism.- 3. Keys to Sustainable Tourism Success.- 4. Sustainable Tourism: Future Trends and Priorities.- Part II: Interviews with Sustainability Leaders and Changemakers.- 5.Abdulla Radaideh on Sustainable Hospitality in Jordan.- 6. Adama Bah on Responsible Tourism in The Gambia, Africa. 7. Aivar Ruukel on Ecotourism in Estonia.- 8. Alexandra Pastollnigg on Sustainable Tourism Standards and Increasing Transparency.- 9. Alexandre Tsuk on Responsible Travel Trends and Tourism in Bali.- 10. Ally Dragozet on Marine Conservation, Plastic Pollution and Tourism Solutions.- 11. Amine Ahlafi on Tourism and Sustainable Development in Morocco.- 12. Angelique Tonnaer Krkl on Hotels and Tourism Sustainability in Turkey.- 13. Anna Spenceley on How Sustainable Tourism Is Changing and How to Measure Success.- 14. Anne de Jong on Responsible Tour Operators and Sustainable Travel.- 16. Antonio Abreu on Developing Sustainable Island Destinations.- 17. Antonis Petropoulos on the State of Ecotourism in Greece.- 18. Ariane Janér on Ecotourism and Sustainable Tourism in Brazil.- 19. Audrey Scott on Sustainable Tourism Strategies and Social Media.- 20. Beatriz Barreal on the Sustainable Destination Strategy of Riviera Maya in Mexico.- 21. Benjamin Lephilibert on Hotels, Food Waste and Other Sustainability Challenges.- 22. Brett Tollman on Why Sustainability Will (Have to) Thrive in the Years Ahead.- 23. Brian Mullis on How Guyana Promotes Sustainable Tourism.- 24. Carlos Sandoval on Building an Ecolodge in the Middle of Nowhere.- 25. Christian Baumgartner on Sustainable Tourism in the European Alps.- 26. Christof Burgbacher on Why Social Sustainability Matters in Tourism.- 27. Craig Wickham on Operating a Sustainable Tour Business in Australia.- 28. Dagmar Lund-Durlacher on Sustainable Tourism in Austria and Germany.- 29. Daniel Frey on Green Growth in Tourismand Sustainable Hospitality.- 30. Darrell Wade on How Intrepid Champions Carbon Management and Sustainable Travel.- 31. David Simmons on the Consumption Paradox in Tourism and Destination New Zealand.- 32. Eddie Ramirez on Sustainability at Casa Sol in San Juan, Puerto Rico.- 33. Elisa Spampinato on Community-Based Tourism in Brazil.- 34. Evarist March Sarlat on Culinary Tourism and Being a Tour Guide.- 35. Felipe Vera Soto on the Current State of Sustainable Tourism in Chile.- 36. Fiona Jeffery on Just a Drop and the WTTC Tourism for Tomorrow Awards.- 37. Florie Thielin on Hopineo and Responsible Tourism in Latin America.- 38. Frankie Hobro on Marine Wildlife Protection and Business Resilience.- 39. Geoffrey Lipman on Green Growth and Travelism.- 40. Geoffrey Wall on the Realities of Sustainable Tourism Research.- 41. Gianna Moscardo on Sustainable Tourism Research, Trends and Priorities.- 42. Glenn Jampol on Tourism Business and Ecotourism in Costa Rica.- 43. Gopinath Parayil on Being a Responsible Tour Operator and Voluntourism.- 44. Goverdhan Rathore on Tiger Conservation and Sustainable Tourism in India.- 45. Graham Miller on Destination Sustainability Measuring and Challenges.- 46. Greg Bakunzi on Conservation Through Responsible Tourism in Rwanda.- 47. Hans Pfister on How Cayuga Collection Hotels Promote Sustainability.- 48. Harold Goodwin on Taking Responsibility for Tourism.- 49. Hitesh Mehta on Holistic Architecture, Ecolodge Design and Sustainability.- 50. Ishita Khanna on Homestays and Sustainable Rural Development in India.- 51. Jake Haupert on Transformational Travel and Purpose-Driven Vacations.- 52. Jalsa Urubshurow on Pioneering Responsible Tourism in Mongolia.- 53. James Crockett on How to Operate a Responsible Sailing Tour Business.- 54. Jamie Sweeting on Planeterra and the Future of Responsible Travel.- 55. Janne Liburd on Tourism Education and Destination Development.- 56. Jens Thraenhart on Sustainable Development of the Mekong Region.- 57. Jeremy Sampson on How to Address the Invisible Burden of Tourism.- 58. Joanna Van Gruisen on Regenerative Tourism in India.- 59. Jonathan Tourtellot on Destination Stewardship and Geotourism.- 60. Jonathon Day on Destination Sustainability and Tourism Research.- 61. Jos Vranken on Holland's Sustainable Destination Strategy.- 62. Karma Tshering on Sustainable Tourism in Bhutan.- 63. Kaspar Howald on Connecting Agriculture, Local Trade and Tourism.- 64. Kelly Bricker on Ecotourism Challenges and Opportunities.- 65. Linda Veråsdal on Ethical Travel and Responsible Tourism in The Gambia.- 66. Lisa Choegyal on the Pandemic and the Sustainability of Tourism in Nepal.- 67. Lucy McCombes on Teaching Responsible Tourism, and The Gambia.- 68. Luigi Cabrini on the Global Sustainable Tourism Council.- 69. Maja Vanmierlo on Tour Guides as Responsible Tourism Facilitators.- 70. Manal Kelig on Muslim-Friendly Travel and Tourism in the MENA Region.- 71. Manisha Pande on How to Boost Local Economies Through Tourism.- 72. Marcus Cotton on How to Run a Sustainable Hotel in the Himalayas.- 73. Marcus Curcija on the Importance of Measuring Sustainable Development Success.- 74. Mariana Madureira on Sustainable Tourism Entrepreneurship in Brazil.- 75. Marta Mills on Sustainable Tourism in the Caucasus Region.- 76. Megan Epler Wood on the Role of Entrepreneurship in Tourism.- 77. Michaela Reitterer on Hotel Stadthalle in Vienna and Sustainability.- 78. Mike McHugo on Responsible Tourism at Kasbah du Toubkal, Morocco.- 79. Mihee Kang on Ecotourism Opportunities and Challenges in South Korea.- 80. Monica Vallejo on How Hostal Grau Approaches Sustainability.- 81. Muna Haddad on Community Tourism and Local Economies in Jordan.- 82. Nada Roudies on How Morocco is Developing a More Sustainable Tourism.- 83. Natalia Naranjo on Tourism Sustainability in Colombia and Canada.- 84. Olivier Cheseaux of Anakolodge on Architecture, Tourism and Airbnb.- 85. Paul Peeters …