This book explores destination experience design, synthesizing knowledge from various disciplines to offer insights and practical guidance for academic researchers and destination practitioners. It frames the concept of the flourishing destination as a new paradigm in destination studies and covers foundational concepts, stakeholder perspectives, modern trends, practical tools, and future directions to design, plan, and implement engaging, hospitable, and well-being-oriented experiences for visitors. Brief examples of existing practices and future scenarios ensure a balanced representation of destinations from different regions and development stages. The primary readers include academic researchers, DMOs, destination experience providers, urban planners, event organizers, and tourism professionals. By addressing both theoretical and practical aspects, the book aims to inspire and equip stakeholders to create exceptional visitor experiences and drive innovation in destination experience design and management.

Introduces a human-centered framework to reimagine destination experience design Bridges strategy and practice to rethink how destinations are shaped and lived Fuses research insights with actionable tools for transformative destination design

Autorentext

Fabiola Sfodera, an Associate Professor of Marketing at Sapienza University of Rome, specializes in tourism marketing and destination management. With a background in Economics and a Ph.D. in Marketing, she has extensive experience in research, consultancy, and international projects. She has authored numerous publications and serves on editorial and DMO boards.

Xinran Lehto is a Professor in the White LodgingJ.W. Marriott, Jr. School of Hospitality and Tourism Management at Purdue University and Editor-in-Chief of the Journal of Destination Marketing & Management. She specializes in experience design, management, and marketing in tourism and hospitality, and advocates for a well-being paradigm that positions well-being as both a business imperative and a social responsibility.

Inhalt

1. The Evolution of Destination: from place to flourishing destination .- 2. Destination Experience Design Framework.- 3. Technology Integration in Destination Experience Design.- 4. Destination Experience Design for Health and Well-being.- 5. A Regenerative Destination Experience Design Model.- 6. The Convivial Destination Experience Design Model.- 7. Designing Destinations in Motion: Designing for Change, Time, and Transformation.