This book presents selected theoretical and empirical papers from the 26th and 27th Eurasia Business and Economics Society (EBES) Conferences, held in Prague, Czech Republic, and Bali, Indonesia. Covering diverse areas of business and management in various geographic regions, it addresses a range of current topics, such as human resources, management, SMEs and marketing. It also includes related studies that analyze management and marketing aspects, e.g. workplace learning, gamification in business, resilience and entrepreneurship, the use of IT tools in small businesses, and dynamic marketing capabilities in an intercultural environment.

Includes scholarly contributions from diverse areas of business and management, especially marketing, management and human resources Presents original empirical research from Poland, Vietnam, Saudi Arabia, China and Latvia which are poorly represented in the current research Combines theory and practice to open new avenues for debate on key topics in the field of management

Autorentext
Mehmet Huseyin Bilgin is a Professor at Istanbul Medeniyet University (Turkey). He has also held various visiting faculty positions at Indiana University-Purdue University Indianapolis (IUPUI) (USA), Jacksonville University (USA), Zagreb University (Croatia), and Nanyang Technological University (Singapore). Prof. Bilgin has published several articles in respected international journals and is the Associate Editor of the Eurasian Economic Review (Springer). He is the founder and current Chairman of the Istanbul Economic Research Association, and is the founder and current Vice President of the Eurasia Business and Economics Society (EBES, Turkey). He has also served as a consultant at various institutions, as a newspaper columnist, and featured in several television programs.

Hakan Danis is an Assistant Professor of Economics at Istanbul Sehir University (Turkey), Vice President of Eurasia Business and Economics Society (EBES), and Director of the Credit Strategies Group atthe Mitsubishi UFJ Financial Group (MUFG) (USA). Previously, he worked as a Senior Economist at the Spanish multinational global bank Banco Bilbao Vizcaya Argentaria (BBVA) in the USA. He is one of the founders and first President of EBES. He has published articles in various leading economics and finance journals and is currently the Managing Editor of Eurasian Economic Review (Springer). He served as a Guest Editor at the Emerging Markets Finance & Trade and Singapore Economic Review, and has published several academic books. His current research and teaching interests include monetary policy, nonlinear applied time series, risk management in financial institutions, and macroeconomics.

Ender Demir is an Associate Professor of Finance at Istanbul Medeniyet University (Turkey). Dr. Demir is the founder and Conference Coordinator of the Eurasia Business and Economic Society (EBES). He serves as the Associate Editor of the Eurasian Business Review (Springer), and as a Subject Editor of the Journal of Multinational Financial Management. He has published his research in peer-reviewed international journals such as the Annals of Tourism Research, Emerging Markets Review, Finance Research Letters, and Journal of International Financial Markets, Institutions and Money. His research interests include corporate finance, cryptocurrencies, financial economics, and tourism economics.

Inhalt
Human Resources: The Workplace Learning: Exploring the Strategies Among Adult Gen Y.- Workplace Expectations Versus Reality: Are Millennials so Different?.- Gamification in Business: A Review of the Studies.- Burnout Among Academics: An Empirical Study on the Universities of Poland.- Physical Activity as a Moderator of a Relationship Between Work-Related Hazards and Professional Burnout of Polish Academics.- Study of Leadership Education.- Office Workers: The Case Study in Ho Chi Minh City, Vietnam.- Management: Conceptualizing the Assimilation and Risk of Online Social Media in Saudi Arabia.- The Compatibility of Outside-in and Inside-out Strategic Approaches.- Project Risk Culture in Micro- and Small Family-Owned Enterprises - A Stakeholder Perspective.- Business Social Network (BSN): Is the Business Escape from Reality Is Impossible?.- Inclination to Help Other Customers - Insights from Explorative Study Among Young Population in China.- Language Capabilities as a Leverage for Non-Native English Scholars' Career.- Healthcare Project Management Model Approach.- SMEs: Changes in the Business Models of Manufacturing Companies in the SME Sector After the Implementation of Cloud Computing Solutions.- Resilience and Entrepreneurship: Aligning Theoretical and Methodological Approaches.- The Use of IT Tools in small businesses in Poland.- Cooperation of Enterprises with Business Environment Institutions in the Context of Absorption of the Support Provided Under the Financial Perspective 2014-2020 Analysis of Survey Results.- Innovative Behavior as a Determinant of Growth and Development of Small Enterprises.- Energy Efficiency Clusters and Platforms as a Potential for SMEs Development - Poland Case Study.- Forms of Control of Advisory Contracts in Small Businesses: Case of Poland.- Marketing: Underestimated Radio in the Latvian Market.- Dynamic Marketing Capabilities in Intercultural Environment.- Companies Image Evaluation Using Social Media and Sentiment Analysis. <p