Zusammenfassung
This book gives an account of concrete market situations and describes marketing strategies and distribution channels of German manufacturing firms, German and foreign trading firms and Japanese partner firms on the Japanese market in important product areas.

Inhalt
Background, Objectives and Methodology of the Study -- Extent of Trade by German Firms with Japan and the General Environment -- Value and Sectoral Breakdown of German Exports to Japan -- The Role of German Products in Supplying the Japanese Market -- German Firms Trading with Japan -- Are Non-tariff Trade Barriers the Reason for the Low Market Share of Foreign Manufactured Goods? -- Firms' Views on Access to the Japanese Market -- The Japanese Distribution System and Its Significance for Access to the Market by Foreign Goods -- Overview of the Distribution System and Current Development Trends -- Distribution Channels and Costs for Imported Goods -- Specific Structural Characteristics of the Japanese Distribution System and Trade Practices as Barriers to Imports -- Distribution Channels and Marketing in Selected Product Areas, with Special Reference to the Methods Used by German Firms -- Capital Goods and Industrial Supplies -- Consumer Durables -- Consumer Goods -- Food and Semi-luxuries -- Corporate Strategies and Corporate Action to Open Up the Japanese Market and Achieve Greater Market Penetration -- Changes in Economic Policy to Improve the Business Environment: Recommendations to the Federal Government Concerning Matters to Be Raised with the Japanese Government -- Appendix