The Non-Obvious Guide To Understanding Blockchain (Without The Hype)

Vorwort
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Autorentext

Jeremy Epstein, CEO of Never Stop Marketing, has 20 years of international marketing experience in helping to bring innovative technologies into the mainstream. Most recently, Jeremy was VP, Marketing at Sprinklr which grew from a $20 million valuation and 30 people to $1.3 billion valuation and 900 people in 3 years. Previous work experience includes Microsoft and consulting to start-ups, mid-market firms, and enterprises, including JNJ, Yes To Carrots, and two NY Times best-selling authors (Dan Pink and Gretchen Rubin). The author of numerous whitepapers and a book, appropriately titled, It's ALL on the Blog, DON'T Buy the Book, and has presented to hundreds of audiences in 15 countries. Jeremy has been the top-ranked speaker at multiple conferences including Microsoft Worldwide Partner Conferences and Microsoft CIO summit, among others. He currently works with some of the leading and most innovative companies in the blockchain/decentralization space including OB1, OpenBazaar, and Storj. He also facilitates the Decentralized Marketing Network, a peer-to-peer network for start-ups looking to disrupt major industries. He edited and published a collaborative eBook with 33 of the biggest influencers and thought-leaders called "Blockchains in the Mainstream: When Will Everyone Else Know?" Described by more than one client as a "shot of marketing espresso," Jeremy discovered his calling for marketing while living in Tokyo in 1997 after reading Peppers and Rodgers "The 1:1 Future" and hasn't looked back since.

Klappentext

Why are guidebooks on technology like blockchain so useless?

Too many are filled with empty theories, fabricated frameworks and lots and lots (and lots) of useless fluff. What if you could get the advice you need from a real expert in an easy to access format you can really use? The Non-Obvious Guide To Understanding Blockchain (Without The Hype) is the guidebook you’ve been Googling for.

Within these pages you’ll get the answers to some of the most frequently asked questions about what blockchain is and how it really works. What’s the relationship between blockchain and cryptocurrency? What industries are likely to be disrupted first by blockchain technology? What practical applications are we likely to see in the near future for blockchain? How can you think strategically about applying blockchain technology to your own situation?

These are just a few of the common questions that you will get answers to in this book. Inspired by broad research and conversations with many of the most pioneering thinkers today around the power of blockchain, this is the rare guide that is at least as useful as a great YouTube video or an epic blog post … and the only way you can get this useful advice in one place.