Enterprises are explained not only as interest communities but also as cultural communities, and are defined as cultural as well as economic actors

Interpretative approaches such as hermeneutic and/or narrative approaches are adopted as research methodology

Multidisciplinary approaches are employed, including qualitative research techniques such as participant observation and interviewing

Inhalt

Part I Invitation to Keiei Jinruigaku ; Anthropology of Business Administration (1 Enterprise as an Instrument of Civilization (K. Hioki).- 2 Enterprise as Cultural Community (H. Nakamaki) .- 3 Company Mythology (K. Hioki & H. Nakamaki).- Part II: Theoretical Characteristics of Keiei Jinruigaku (4 An Anthropological Approach for Management Theory: Beyond 'Clinical' and 'Scientific' Knowledge (I. Mitsui).- 5 'Ethnography' in Japanese Corporate Activities: A Meta-anthropological Observation on the Relationship between Anthropology and the Outside (Y. Ito) .- 6 Management in Interface: Glocal Displacement (K. Maegawa) .- 7 Anthropology of Administration's Approach to the Study of Management Philosophy as Spiritual Capital (N. Sumihara) .- 8 Anthropological Research Methods in Business Administration: Migration and Translation within the Social Sciences (Y. Takeuchi).- Part III: Frontiers of the Research in Keiei Jinruigaku (9 Management of Secret in Religion and Company (H. Iwai).- 10 Company Funeral Culture and Funeral Companies: a Case Study of Taisei Saiten (S. Yamada) .- 11 Anthropology of Distrust and Suspicion in Credit Transactions in Japan (M. Nakahata) .- 12 Airline Culture: International Flight Attendant Service Design (K. Yamaki) .- 13 Globalization and the Establishment of Manufacturing Bases Overseas: a Case Study of the 'J Automobile Company' (A. Sumi) .- 14 From Politics of Ethnicity to Politics of Cultures: When Core-Pacific Group Too k Over Yamaichi International in Hong Kong (Heung Wah Wong) .- 15 The Corporate Brand: towards an Anthropology of Branding (L. Matsunaga).- Grossary. <p