Autorentext

Emily Huggard is Assistant Professor of Fashion Communication at Parsons School of Design, New York, USA.

Klappentext

This book introduces the theories and frameworks necessary to drive meaningful social change in fashion brand communication, illustrating their applications with examples of brands that prioritize social justice, decolonization, and environmental sustainability in their practices and communication strategies.

Inhalt

Preface

Acknowledgements

Part 1: Sustainability and Environmental Justice

Introduction to Part 1: Sustainable Fashion Communication

Emily Huggard

Chapter 1: The Evolution of Fashion Brand Narratives

Emily Huggard

Chapter 2: Decolonizing Fashion Brand Sustainability Narratives

Emily Huggard and Pramila Choudhary

Chapter 3: No Marketing: Communicating Commitment to Fair-trade Principles, the Environment, and Workers' Rights

Melody Serafino

Chapter 4: Mediatized Sustainability: Branded Digital Fashion Consumption
Daniel Drak

Part 2: Equity, Inclusion, and Social Justice

Introduction to Part 2: Equity, Inclusion and Social Justice

Edward Salazar Celis and Emily Huggard

Chapter 5: Redefining Brand-Artisan Collaborations: Coloniality and Transformations in Latin American Fashion

Edward Salazar Celis

Chapter 6: Walk in Beauty: Preserving Indigenous Cultural Heritage

Sariah Park and Bella Trigg

Chapter 7: Embodying the Fat Liberation Movement via Brand Narratives

Leila Kelleher

Chapter 8: Towards A Social Turn in Fashion: Insights from Socially Engaged Art

Jason Kass

List of Contributors

Index