Explores how complex notions of girlhood are defined by the American Girl brand
Discusses how feminist rhetoric has influenced marketing directed toward American women and girls
Explores what American Girl books and dolls communicate to girls about femininity, racial identity, ethnicity, and what it means to be an American

Explores how complex notions of girlhood are defined by the American Girl brand Discusses how feminist rhetoric has influenced marketing directed toward American women and girls Explores what American Girl books and dolls communicate to girls about femininity, racial identity, ethnicity, and what it means to be an American

Autorentext

Emilie Zaslow is Associate Professor of Communication Studies at Pace University, New York City, USA. She is the author of Feminism, Inc.: Coming of Age in Girl Power Media Culture (2009).

Inhalt

1. Introduction: Unpacking America's Dolls.- 2. Branding American Girl: The Making of Cultural Icons.- 3. Situating American Girl: Books and Dolls as Tools of Socialization in a Changing Culture.- 4. Baby Doll, You Made the World a Little Bit Better by Speaking Out for What You Believe In": Narratives of Femininity and Political Action in the American Girl Collection.- 5. From This Where Freedom Supposed to Be At to She Knew She Would Never Stop Speaking Out for What Was Right": Racial Logic and African American Identity in American Girl.- 6. This is my home": Representing Race, Ethnicity, and the American Experience in American Girl.- 7. Conclusion: Constructing America's Girlhood.