This book is an attempt to explore whether social media can be used as a forum for stakeholder dialogue. Based on the interviews of six CSR managers, it aims to shed light on recent technological developments and their influence on stakeholder discourses. From a theoretical perspective, the study builds on the principles of Jürgen Habermas discourse ethics. Both stakeholder dialogue and discourse ethics have been criticised for their idealistic nature and lack of practical implications. In this work it is argued that social media holds great potential for organising, establishing and improving the Habermasian stakeholder dialogue. The author concludes that social media can indeed be used for stakeholder dialogue and that social media can benefit stakeholder discourses in many, although not in every, a way.

Autorentext

Elina holds a BSc in Economics and Business Administration from Turku School of Economics and an MSc in Sustainability and Management from Royal Holloway, University of London. She has a keen interest in corporate social responsibility and sustainable development. Elina lives currently in Helsinki, Finland.