This book is the first volume presenting carefully selected chapters from the proceedings of the 8th International Scientific Conference on Business and Economics (ISCBE), Tetovo, North Macedonia, which took place in May 2025.

The chapters explore the interplay between green and digital transformations, highlighting how businesses and economies can leverage technology and innovation to achieve sustainability goals. They cover a wide range of areas relevant to contemporary business and economics issues such as sustainable business models, digital integration for green growth, economic policies for resilience, circular economy practices, and the role of finance in fostering sustainability.

The book is an essential compass for business leaders to navigate the complex challenges posed by the impact of global economic tensions and competition on sustainability efforts.

Explores the intersection of sustainability and digital innovation Equips readers with future-focused strategies to anticipate and proactively respond to economic challenges Provides case studies from diverse industries

Autorentext

**Veland Ramadani** is a Professor of Entrepreneurship and Family Business at the Faculty of Business and Economics, South-East European University, North Macedonia. His research primarily focuses on entrepreneurship, family businesses, innovation, and sustainability. Dr. Ramadani is actively involved in various projects, including those funded by the European Union and universities in Saudi Arabia, Kuwait, and the United Arab Emirates.

Abdylmenaf Bexheti is a Full Professor of Public Finance and Macroeconomics at the Faculty of Business and Economics, South-East European University, North Macedonia. He is also a full member of the Macedonian Academy of Sciences.

Hyrije Abazi-Alili is a Full Professor at South-East European University, North Macedonia. She teaches undergraduate and postgraduate courses in Research Methodology, Corporate Finance, and Economics. Her research interests include finance, economics, microeconomics, female entrepreneurship, and social entrepreneurship. In addition to her teaching role, she has managed UNDP and RRPP projects within the university.

Christina Theodoraki is a Full Professor of Entrepreneurship at IAE Aix-Marseille University, France. She serves as the elected Program Chair at the Academy of Management, Entrepreneurship Division, and is an Advisory Board Member at the Institute for Development Strategies at Indiana University, USA. She is also a Research Associate at the Chair of Entrepreneurship Territory Innovation (ETI) at IAE Paris-Sorbonne, France, and the Business Development Manager at the Entrepreneurial Ecosystem Research Network (EERN).

Gadaf Rexhepi is a Full Professor of Strategy and Innovation at South-East European University, North Macedonia. His research focuses on corporate social responsibility (CSR) and sustainability. Since 2020, he has been a member of the Council of the National Bank of North Macedonia for a seven-year term.

Besnik A. Krasniqi is a Full Professor at the University of Prishtina, Kosovo, where he teaches Small Business and Entrepreneurship, Innovation Management, and Research Methods. His professional career includes teaching and research in entrepreneurship at Maastricht School of Management, the Netherlands; Indiana University and the University of Michigan, USA; Staffordshire University, UK; State University of Tetovo, North Macedonia; and Riinvest Institute for Development Research, Kosovo. He is a full member of the Academy of Sciences and Arts, Republic of Kosovo.

Inhalt

The Impact of Renewable Energy Consumption on Economic Growth: Evidence from Developed and Developing European Countries.- Why do they leave? An empirical study on migration determinants in the Western Balkans.- Analysis of the business result of the Airbnb platform in post Covid-19 time.- Chatbot Optimization Strategies to Enhance the Competitiveness of Tourism Entrepreneurs in Indonesia.- Leveraging a Multi-Sided Digital Platform in EDIH-Enhanced Innovation Ecosystem Design.- Corruption in the Private Sector: A Legal Perspective in North Macedonia.- Exploring the Role of Entrepreneurship Education in the Social Reintegration of Former Prisoners.- The Right to Compensation for Victims of Domestic Violence.