Autorentext

Acclaimed film and commercial director DYLAN TRUSSELL is founder, CEO, and chief mischief-maker of Culprit Underwear. Merging highly polished cinematography with a unique comedic edge, his specialized approach to brand storytelling has attracted hundreds of millions of views, leading him to helm global campaigns for clients including Mercedes, Starbucks, Virgin, Spotify, and Beats by Dre. Dylan was named in Forbes 30 Under 30 for marketing and advertising.Fun fact: Dylan has been a guest lecturer at Harvard Business School despite having never graduated college.

Klappentext

After reading this book, you’ll know exactly how to start your brand.

Founding a company is the hardest thing you’ll ever do, but it’s so much easier than leaving your dreams unpursued. It’s not for everyone, yet something still compels you to dive into the piranha-infested waters.

Dylan Trussell knows what it’s like to make millions one year…and be millions in debt the next. Everything he learned, from startup to how to make your successful exit, is here. The Shortcut exists to save you years of agony and bring you success in the shortest time possible.

Discover how to find your passion, design and market a product that sells, raise money, and mentally prepare for what lies ahead. Find out how to deal with the inevitable dumpster fires. Then learn the secrets of converting your blood, sweat, and nightmares into sweet, hard cash.

There are no shortcuts in life. Except for this. This is The Shortcut. Start here.