As the first comprehensive and systematic study of vending retail marketing, Vending Retail Marketing by Dr. Dobromir Kirilov Stoyanov offers an interdisciplinary exploration of vending as a strategic retail phenomenon. The book traces the historical evolution of vending machinesfrom early automatic dispensers to contemporary AI-powered systemshighlighting their transformation into intelligent retail interfaces. Addressing a clear gap in the literature, which has previously been dominated by entrepreneurial manuals or socially oriented academic studies, it situates vending within a broader business and marketing context.

Stoyanov analyzes vending as a retail channel, an industrial product, an advertising medium, and a service innovation. He provides structured classifications of vending systems by product type, payment technologies, distribution strategies, and communication models, supported by global market data and applied examples. Primarily intended for undergraduate and graduate students in business, marketing, and information systems, the book also serves practitioners seeking to implement both conventional and smart vending solutions.

By combining strategic analysis with technological insight, Vending Retail Marketing establishes vending retail marketing as an emerging interdisciplinary research field.

Utilizes a pioneering structured approach to retail marketing in vending Demonstrates the practical applications of diverse theoretical frameworks in marketing for effective decision-making Illustrates with various examples and case studies from around the world

Autorentext

Dobromir Kirilov Stoyanov holds a Ph.D. in marketing from the University of Economics, Varna, Bulgaria. ****He is an Associate Professor at the EM-Strasbourg Business School, University of Strasbourg, France, lecturing a wide range of marketing disciplines, including Retail marketing and logistics, Sustainable marketing, B2B marketing, Advanced international marketing, and Digital CRM. Specifically, his research interests are in the fields of vending retail marketing, chemistry of marketing, and sustainable marketing. He is a member of the HuManiS research center (UR 7308). He has published papers in the International Journal of Retail and Distribution Management, Journal of Consumer Affairs and Journal of Macromarketing.

Inhalt

Introduction.- The complex and multifaceted nature of the vending phenomenon.- Marketing classification of vending channels.- Product decisions in vending retail marketing.- Price decisions in vending retail marketing.- Distribution decisions in vending retail marketing.- Conclusion.