This book provides a comprehensive overview of vending retail marketing. Employing a pioneering structured approach, it highlights three key trends driving the modern vending renaissance: the rise in away-from-home food consumption, advances in information and communication technology (ICT) that are enhancing vending capabilities, and the influence of Generation Y as tech-savvy consumers shaping market demands. It also examines the attendant business complexities and addresses gaps in the existing literature by focusing on the challenges faced by vending operators and the crucial marketing decisions required to navigate this sector effectively. The book is divided into seven chapters, each of which explores a different facet of the vending industry with illustrative examples from around the world.

By bridging academic research with practical applications, the book deepens readers' understanding and offers guidance on decision-making in vending retail marketing. It provides academics, students, and industry professionals alike with practical insights into theoretical frameworks and industrial innovations. It will also appeal to a broader audience interested in the cultural and technological evolution of vending machines, making it a valuable resource for anyone curious about their past, present, and future prospects.

Utilizes a pioneering structured approach to retail marketing in vending Demonstrates the practical applications of diverse theoretical frameworks in marketing for effective decision-making Illustrates with various examples and case studies from around the world

Autorentext

Dobromir Kirilov Stoyanov holds a Ph.D. in marketing from the University of Economics, Varna, Bulgaria. *** He is an Associate Professor at the EM-Strasbourg Business School, University of Strasbourg, France, lecturing a wide range of marketing disciplines, including Retail marketing and logistics, Sustainable marketing, B2B marketing, Advanced international marketing, and Digital CRM. Specifically, his research interests are in the fields of vending retail marketing, chemistry of marketing, and sustainable marketing. He is a member of the HuManiS research center (UR 7308). He has published papers in the International Journal of Retail and Distribution Management , Journal of Consumer Affairs and Journal of Macromarketing.*

Inhalt

Introduction.- The complex and multifaceted nature of the vending phenomenon.- Marketing classification of vending channels.- Product decisions in vending retail marketing.- Price decisions in vending retail marketing.- Distribution decisions in vending retail marketing.- Conclusion.