This book explores how digital technologies can be used to drive sustainable business practices and achieve long-term business success. It offers insights and practical strategies and guidance that can help businesses adapt to the digital age, optimize their operations, and create new opportunities for growth. The book further provides real-world examples that illustrate how businesses can leverage digital technologies to achieve long-term sustainability and success. The book is an essential read for business leaders, managers, academician, practitioners and entrepreneurs who are looking to drive sustainable digital transformation within their organizations.

The book covers a wide range of topics, including:

1) Understanding the digital landscape: The book provides an overview of the digital technologies that are transforming business operations, such as artificial intelligence, cloud computing, and the Internet of Things. It explores how these technologies can be leveraged to create sustainable business practices that benefit both the organization and society.

2) Building a digital strategy for sustainability: The book offers guidance on how businesses can develop a digital strategy that aligns with their sustainability goals. It covers topics such as identifying digital opportunities, setting targets, and measuring performance.

3) Embedding sustainability into digital operations: The book explores how businesses can integrate sustainability into their digital operations, such as data management, supply chain management, and product design. It provides examples of companies that have successfully implemented sustainable digital practices.

4) Digital innovation for sustainability: The book discusses how businesses can use digital innovation to create new opportunities for sustainability. It covers topics such as circular economy business models, sustainable product design, and social innovation.

5) Leading for sustainable digital transformation: The book offers insights on how business leaders can drive sustainable digital transformation within their organizations. It covers topics such as leadership skills, organizational culture, and stakeholder engagement.

Provides practical insights into how businesses can transform digitally to achieve sustainability Contains step-by-step guidance on how to implement digital transformation Presents insights into future trends in digital transformation and sustainability

Autorentext

Dr. Aloysius Edward J. is the dean of the Faculty of Commerce and Management and a professor in the School of Management (MBA programme), Kristu Jayanti College, Autonomous, Bangalore, India. He has 29 years of teaching and corporate experience, and he specializes in finance, accounting, and taxation. Dr. Aloysius is a consultant for quality assurance and improvement and is an advisor for personal investment and tax planning. He has published several papers in international journals and edited many special issues as a guest editor.

Jaheer Mukthar K.P. currently works as an assistant professor in the Department of Economics, Kristu Jayanti College, Autonomous, Bengaluru, India. He has published 39 papers in international journals. He serves as an associate editor and editorial review board member of different Scopus- and Web of Science-indexed journals. He has recently received the best paper awards for his presentations at the 13th Global Islamic Marketing Conference, the International Conference on Business and Technology 2022, and the 6th Equal Opportunities Conference on Sustainable Leadership and Technology Innovation Management in Bahrain.

Ms. Madhu Dhruvakumar works as a programme coordinator for the Department of Commerce, Kristu Jayanti College, Autonomous, Bengaluru, India. She has an extensive teaching experience of 20 years. She has published 29 papers in international journals. Her research interests include accounting and finance.

Dr. T.K. Murugesan works as an associate professor in the Department of Commerce, Kristu Jayanti College, Autonomous, Bengaluru, Indi. He has published 38 papers and presented 18 papers in various international conferences. His research interests include finance, investment, and accounting.

Inhalt

• One Planet One Compliance: Stakeholder Perception Analysis on the Efficacy of the IR Framework of ESG Disclosure.- Sustainable Influence of Instagram and Its Linkages on the Gen Z's Purchase Intention.- Neuro Marketing: An Astonishing Addition to the Marketing World.- Impact of Digital Transformation on Impulse Buying Behavior with Special Reference To FMCG Sector In Sustainable Environment.- A Case Study of Sustainable Service Based Marketing Strategy of Food Delivery Business in India.- A Study on Consumer Behaviour Purchasing Pattern on Durable Products in Sustainable Consumer Market.- A Study of Financial Literacy as a Sustainable Factor among Micro Entrepreneurs in Coimbatore District of Tamilnadu.- Techno Stress and Students in Sustainable Work Environment: An Empirical Study.- Indian Economic Crisis: Covid-19 Vs. Russia-Ukrainian War.- Digital Transformation in Sustainable Digital Marketing: Trends, Opportunities, and Challenges in Targeting Millennial Consumers.- A Studyon Impact of Exchange Rate of Sustainable Currencies on the Indian Stock Market.- Blended Learning as a Sustainable Strategy in Digital Transformation -A Study of Challenges Faced by Parents at Sultanate of Oman.- A Study on Work-Life Balance of Teaching Women Employees Through Sustainable Training Programs in Government First-Grade Colleges in Chitradurga District.- Way Forward for Sustainable Digital Marketing: A Bibliometric Analysis.- Impact of Digital Taxation for Sustainability among Taxpayers with Special Reference to Bangalore.- A Study on Price Discovery of Jeera and Mustard Seeds Sustainable Trading In NCDEX.- Rational Influence of Debt Structure Patterns on Sustainable Profitability: A Pragmatic Evidence From Tata Steel.- Synthesis of Factors Impacting Usage of OTT Platforms: Sustainability of OTT Industry Post Pandemic.- Digital Transformation for Sustainability in Bengaluru: Is It Happening in a Smarter Way?.- Investment Perception of Working Age Population towards Crypto currency in Sustainable Financial Market.

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