This book offers a comprehensive exploration of digital communication, catering to scholars, career starters, and individuals seeking to enhance their online skills. It navigates the dynamic digital landscape, providing updated strategies for thriving in the digital age. Tailored for language learners, this book equips readers with tools for effective communication in target languages, addressing foundational concepts, cultural contexts, and practical guidelines. It delves into netiquette, social inclusion, microblogging, and social media strategies, alongside discussions on opinion negotiation and content moderation. Emphasizing cross-cultural awareness, critical thinking, and media literacy, the chapters transcend practical skills. By integrating theoretical insights with actionable advice and case studies, it prepares readers to engage responsibly with the complexities of the digital world. It is a valuable resource for scholars, practitioners, and students in digital, corporate, public, and development communicationwithin India and beyond.

Offers insights applicable across languages and cultures for effective intercultural communication in a connected world Provides practical advice and examples for creating impactful social media posts and engaging in forum participation Shares the latest trends and tools in digital communication, specifically tailored for language learners

Autorentext

Prof. Anil K. Aneja is Former Head, Department of English, University of Delhi, and the Founding Director, Centre for Disability Studies of the University. His areas of interest include 20th Century Fiction, Disability Studies, Human Rights Literature, Indian Writing in English, Translation Studies, Diaspora Studies, and Communication with emphasis on Technology. An alumnus of St. Stephen's College, he has to his credit more than hundred conference presentations, numerous paper publications and many significant books. For nearly 30 years now, Prof. Aneja has been actively involved in the disability sector in multiple national and international roles, earning him several distinctions and awards from various quarters. Among other awards, Prof. Aneja was conferred the National Award for the Empowerment of Persons with Disabilities by the then President of India in 2014 and the State Award in the Category 'Best Individual Working in the field of Social Work' by the Govt. of NCT of Delhi in 2019.

Dr. Yogesh K. Dubey is Associate Professor in the Department of English at the University of Delhi. He is an accomplished academic and currently, the President of the Shakespeare Society of India (SSI). He has published extensively on gender, literature, and folklore, with notable works addressing women's rights in Afghanistan and feminist readings of Shakespeare. His academic journey reflects a deep commitment to critical inquiry, cultural understanding, and pedagogical excellence in English literature.

Dr. Nidhi Vats is Prolific Scholar with numerous publications including three books, and Associate Professor in the Department of English, University of Delhi with over 13 years of teaching experience, her areas of expertise include Indian English Literature, Indian Mythology, Language Studies, Folklore Studies, and Disability Studies.

Inhalt

Part I: Foundations of Digital Communication.- Chapter 1 Digital Communications:Context and Contours.- Chapter 2 Digital Society: Culture and Communication.- Chapter 3 Netiquette: Etiquettes for online interactions.- Chapter 4 Digital Technologies for Social Inclusion: Disability,Gender and Ethnicity.- Part II Building Your Digital Presence.- Chapter 5 Building the Self for Social Media: Personal and Professional.- Chapter 6-The Art of Maintaining Your Digital Profile.- Chapter 7-Narrative of the Persona: Your Digital Avatar through Vlogs.- Chapter 8 Establishing Oneself as a Brand on Social Media: Connectingwith the Target Group.- Part III Creating and Sharing Content.- Chapter 9- Initiating Digital Conversation.- Chapter 10 The Principles and Practice of Digital Content Writing.- Chapter 11- Patterns of Innovation in Digital Content Creation.- Chapter 12 Microblogging: Mastering the Art of Brevity.- Part IV Engaging in Digital Dialogue.- Chapter 13 Ways to React on Social Media: Expressing the Self.- Chapter 14 Acknowledging and Negotiating Opinions over Digital Media.- Chapter 15 Social Media Content Moderation.- Chapter 16 Changing Dynamics of Digital Communication for Institutions.- Chapter 17 Managing Multimedia for Institutional Networks.- Chapter 18 New Age Tools of Institutional Communication: Blogs and Vlogs.- Part VI: Emerging Trends in DigitalCommunication.- Chapter 19 Digital Correspondence: Formal and Informal.- Chapter 20 OTT Platforms: A New Era of Viewership.