This book constitutes the proceedings of the 9th International Conference on Digital Economy, ICDEc 2024, held in Rabat, Morocco, during May 9-11, 2024.

The 43 full papers were carefully reviewed and selected from 117 submissions. They were categorized under the topical sections as follows:

Part I: Digital Transformation, Digital Economy and Investment, Artificial Intelligence and E-learning, E-commerce and Social Media Marketing, Exploring the Nexus of Digital and Sustainable Economies in Developing States and Digital Business Models.

Part II: Application of Machine Learning for Business, Digital Technologies and Innovative Management, Social Networks and Information Technologies, Digital Economy in Emerging Countries Mobile Banking and Digital Assets, Online Session.

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Inhalt

Digital Transformation.- Advancements and Challenges in AI Applications for B2C Retail Promotions Unveiling a Socio Technical Framework for Computer Vision Technologies and Generative Adversarial Networks.- Unravelling the adoption of digital technologies by European SMEs.- Successful Digital Transformation Observations on Digital Maturity, Technology and Logistics in Multiple Industries.- Digital Economy and Investment.- Defining Digital Platforms A Systematic Literature Review.- Digital Economy and Digital Maturity A Comprehensive Review.- Digital investment and firm performance evidence from Moroccan companies.- The nature of the relationship between Digital Financial Inclusion Index and China's Regional Economic Growth GMM-system empirical evidence.- Artificial Intelligence and E-learning.- Potential of Artificial Intelligence in Education A Practical Case Study at Mohammed V University Rabat.- Construction of Knowledge with Strategies Enabled by Generative Artificial Intelligence.- Students' Perceptions of Barriers in Four Teaching Formats a Quantitative Study.- Investigating the Higher Student's Acceptance of E Learning in Universities An Application of UTAUT Model.- E-commerce and Social Media Marketing.- Content and Review Platform Engagement of End Users and Local Businesses an Explorative Analysis based on Google Maps Data.- The effect of product innovativeness on online consumer engagement through the mediating role of intrinsic motivation and ewom.- Does Religiosity Matter An Indonesian Experience in Building Awareness and Developing Sharia E Commerce.- Unlocking Success in Social Media Across the Customer Journey An Integrated Marketing Communication Perspective.- Exploring the Nexus of Digital and Sustainable Economies in Developing States.- Digitalization and Shadow Economy A Literature Review.- The impact of Green Innovation on Green Growth in the era of digitalization Evidence from EU countries.- Is there a relationship between shadow economy, digitalization, and sustainable development Insights from a national and regional bibliometric analysis.- Digital Business Models.- Exploring Customer Acceptance of Smart Stores An Advanced Model Approach.- Bibliometric analysis and network mapping on Mobile Technologies in the area of marketing: Emerging topics and research agenda.- Catalysts driving the integration of artificial intelligence (AI) in project management an in depth exploration with a focus on the Moroccan context.- Integrating Advanced Mobility Services in Federated Data Spaces An Exploration of Organizational Roles.