This book aims to understand public diplomacy by examining its practice. In particular, it focuses on the implementation of educational and exchange programs by the US Departments of State and Defense toward China. Implementation is the focal point of this study and is utilized both as a practical process and a methodology. It refers to the process of translating a public diplomacy policy goalthe specific order given to a governmental institution in order to achieve a general foreign policy objectiveinto public diplomacy practices and impact. In addition, it refers to a research method that centers implementation and accepts the prerequisite of discretion from studies of policy implementation. This book maps out where and by whom implementation discretion is exercised in public diplomacy. It argues that public diplomacy is in the eye of the beholder, and that its meanings can vary significantly according to different actors.

Challenges the assumption that public diplomacy is practiced as it is directed Provides an in-depth understanding of US educational and exchange programs toward China under the Pivot to Asia policy Compares public diplomacy efforts at the State and Defense Departments via their organizational cultures and interests

Autorentext

Di Wu is Assistant Professor at Tongji University, China. Her research sits at the intersection of foreign policy and strategic communication, with geographic interests in China and the US. Wu has published on soft power, public diplomacy, and US-China relations.

Inhalt

1. Implementation Discretion in Public Diplomacy: An Introduction.- 2. Programs at Departments of State and Defense.- 3. Implementation and Public Diplomacy.- 4. Mixed Impacts of Organizational Culture.- 5. Public Diplomacy becomes Measurable Outcome.- 6. Public Diplomacy Constrained by Limited Resources.- 7. Public Diplomacy in the Eye of the Beholder.