Marketing is the process of promoting, selling, and distributing a product or service to consumers. It involves understanding customer needs, creating value, and building strong relationships. Key areas of marketing include:Market Research - Studying consumer behavior, competitors, and market trends.Branding - Creating a strong identity that differentiates a product or company.Advertising - Using media like TV, social media, and print to promote a product.Digital Marketing - Online strategies like SEO, social media marketing, and email marketing.Sales & Distribution - Ensuring products reach the right customers effectively.Consumer Behavior - Understanding how people make buying decisions.

Autorentext
Dr. Dheeraj Tiwari is an Associate Professor specializing in marketing, with a career spanning over 28 years-18 years in academia and 10 years in industry. His research interests include Marketing, Supply Chain Management (SCM), and Corporate Social Responsibility (CSR).