This book is an attempt to sketch the fodder practicality and functionality mainly focused on applied marketing perspective of fodder in Tripura, India. Keeping this in mind, the purposes of the study covered in the book are to examine the present status of marketing channels, marketing efficiency and margin of fodders, role of women in marketing of fodder and to examine the marketing constraints of fodder in Tripura,India. The book consists of seven chapters, well arranged in a coherent manner. Chapter one is based on introduction on the title. Chapter two explains the review of literature. Chapter three deals with the various parts of the research methodology. Chapter four presents the comprehensive perspective of fodder in India. Chapter five has been exclusively devoted to the perspective of fodder in Tripura,India because it is related to the study areas covered in the book. Chapter six explains the result and discussion. Finally, in chapter seven, has been made to present the precis, findings, policy implications and future line of the study covered in the book.

Autorentext

Dr. Dhananjoy Datta did his M.A in Economics from Jiwaji University, Gwalior, M. P, India in 1999. He did his Post Graduate Diploma in Business Management in Marketing & System from IISW&BM,Kolkata, W.B,India in 2004.He did his Ph D in Agriculture Economics & Marketing from National Institute of Technology, Agartala,Tripura,India in 2015.