The Wall Street Journal bestseller!

Learn the secrets to getting dramatic results on YouTube

Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage.

Full of actionable advice and concrete strategies, this book teaches readers how to:

• Launch a channel
• Create life-changing content
• Drive rapid view and subscriber growth
• Build a brand and increase engagement
• Improve searchability

• Monetize content and audience

  Replete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.

  Autorentext

  Derral Eves is a video marketing expert, coach, and speaker. He consults some of the biggest YouTubers in the world on audience development and data-driven strategies. He is the founder of VidSummit, an exclusive annual conference for video creators and marketers. He is executive producer of the highest grossing crowdfunded movie or TV project of all time.

  Klappentext

  PRAISE FOR THE YOUTUBE FORMULA

  "Only one or two other people in the entire world understand YouTube on the level that Derral does. I have one of the top three most-watched channels on YouTube, and I still talk about YouTube data and strategy with Derral because nobody is on the same wavelength as he is. Whether you have 5 subscribers or 5 million, you can learn how to be successful on YouTube by reading Derral's book."
  -Jimmy Donaldson, MrBeast

  "Study it... understand it... dream it... Derral Eves just wrote the bible to YouTube success."
  -Jordi van den Bussche, Kwebbelkop

  "Derral has the rare experience of being successful on YouTube as a creator, a marketer, an advertiser, and an entrepreneur. This book teaches you how to understand YouTube from the big picture all the way down to the important details."
  -Chad Wild Clay and Vy Qwaint, Co-creators of Spy Ninjas

  "When you talk about the 'brains behind the throne' among top YouTube stars, you're talking about Derral Eves. His unique understanding of the inner workings of YouTube, coupled with an insatiable appetite to find out why certain videos perform and others languish has placed him at the forefront of online video experts. Derral understands not only WHAT you need to do to build a bigger audience, but WHY you need to do it. Whether you're looking to build a big business on YouTube or just build a community of passionate fans, this book packs more inside than you'd get from months of expensive consulting and painstaking trial and error. Find out why so many top YouTubers call Derral both a friend and a confidant by buying this book right now-and you'll be taking the first step to making all your YouTube dreams come true!"
  -Jim Louderback, GM VidCon

  "Derral Eves has a YouTube superpower. He can spend five minutes looking at a YouTube channel's analytics and give a handful of actionable suggestions. Not just helpful tips, but algorithmic game changers. The fingerprints of Derral's strategic brain are on most of my largest successes."
  -Jeffrey Harmon, Co-founder at Harmon Brothers and VidAngel

  Zusammenfassung
  The Wall Street Journal bestseller! Learn the secrets to getting dramatic results on YouTube Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage. Full of actionable advice and concrete strategies, this book teaches readers how to: Launch a channel Create life-changing content Drive rapid view and subscriber growth Build a brand and increase engagement Improve searchability Monetize content and audience Replete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.

  Inhalt

  Dedication vii

  Foreword xiii

  Introduction xix

  Part I The Platform

  1 Try, Fail, Analyze, Adjust: A YouTube History Lesson 3

  2 The YouTube Ecosystem 9

  3 The YouTube AI: A Deep Learning Machine 21

  4 The Algorithm Breakdown 27

  Part II The Opportunity

  5 Why Most YouTube Channels Fail to Succeed 41

  6 Make Money Partnering with YouTube 57

  7 Use Your Influence to Generate Big Money 75

  8 The Real Power of Your Influence: Making a Difference 87

  9 How Businesses Extend Their Reach and Drive Revenue 95

  Part III The YouTube Formula

  10 The Data-Driven, Human-Centered Formula 115

  11 Identify Your Audience 127

  12 Recon and Research 143

  13 Content Is King 153

  14 Feedback Is Queen 169

  15 Title and Thumbnail: Success Starts with a Click 183

  16 Engaging Viewers' Attention So They Watch More 211

  17 Creating a YouTube Content Strategy 223

  18 Building a Community around Your Content 251

  19 Optimizing, Launching, and Promoting Your Video 269

  20 Tweaking Your Content 283

  21 Try, Fail, Analyze, Adjust: Your YouTube Success 295

  Appendix: Free YouTube Formula Bonus Companion Course 301

  About the Author 303

  This Is Not Your Normal Acknowledgement 305

  Index 307