Autorentext

David L. Rogers is an acclaimed expert on digital transformation, a member of the faculty at Columbia Business School, and the author of five books. His international best-seller The Digital Transformation Playbook (Columbia, 2016) has been published in more than a dozen languages. He has helped global companies transform their business for the digital age, advising senior leaders at Google, Microsoft, Citigroup, Visa, HSBC, Unilever, Procter & Gamble, Merck, GE, Toyota, and many more.

Klappentext

The Digital Transformation Roadmap shows every leader how to think beyond the churn of new technologies and rebuild their organization for a world of constant change.

Zusammenfassung
The Digital Transformation Roadmap shows every leader how to think beyond the churn of new technologies and rebuild their organization for a world of constant change.

Inhalt

Preface

1. The DX Roadmap
2. DX and the Challenge of Innovation
3. Step 1: Define a Shared Vision
4. Step 2: Pick the Problems That Matter Most
5. Step 3: Validate New Ventures
6. Step 4: Manage Growth at Scale
7. Step 5: Grow Tech, Talent, and Culture
   Conclusion
   More Tools for Your Business
   Self-Assessment: Is Your Organization Ready for DX?
   Cases and Examples by Industry
   Visual Overview of the DX Playbook and DX Roadmap
   Notes
   Index
   About the Author