Award-winning science journalist and author of The Expectation Effect David Robson explores why social connection matters even more than we thought, how to build better relationships and improve our lives

There is one key factor affecting health and long life that is more important than any other: social connection. When we form meaningful bonds with others, our wounds heal faster, our blood pressure drops and we are less likely to have Alzheimer''s, heart attacks or strokes. We perform better on tests of mental focus, memory and problem solving. Strong social connection can even fuel creativity, increase our financial stability and enhance our work productivity. But making friends can also be daunting. In The Laws of Connection , David Robson unpacks the science behind this effect and introduces us to simple strategies to promote instant rapport and sustain lifelong, meaningful relationships.

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David Robson is an award-winning science writer. His first book, The Intelligence Trap, has been translated into 15 languages and his second, The Expectation Effect, won the British Psychological Society Book Award and was a BBC Radio 4 Book of the Week. Previously an editor at New Scientist and a senior journalist at BBC Future, Robson now writes for the Guardian, Observer, The Times, Wall Street Journal and more.

@d_a_robson | davidrobson.me

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There is one key factor affecting health and long life that is more important than any other: social connection.

When we form meaningful bonds with others, our wounds heal faster, our blood pressure drops and we are less likely to have Alzheimer's, heart attacks or strokes. We perform better on tests of mental focus, memory and problem solving. Strong social connection can even fuel creativity, increase our financial stability and enhance our work productivity. But making friends can also be daunting.

In The Laws of Connection, David Robson unpacks the science behind this effect and introduces us to simple strategies to promote instant rapport and sustain lifelong, meaningful relationships.