Behavioural Economics

The controversial science that claims to have revolutionised economics, and which has direct effects on our lives through political and marketing manipulationFrom the acclaimed author of Economyths and Quantum EconomicsThe 14th title in the Hot Science series, exploring the cutting-edge of science and technology

Autorentext
David Orrell is a scientist and writer of books on science and economics. His latest books are Economyths: 11 Ways Economics Gets It Wrong (Icon Books, 2017), and Quantum Economics: The New Science of Money (Icon Books, 2018).

Klappentext

Is behavioural economics a scientific revolution, or just a scientific form of marketing?

Zusammenfassung
The controversial science that claims to have revolutionised economics.