Klappentext

Now in its third edition, Logo Design Love is a trusted resource for designers who want to create iconic brand marks. Fully revised and expanded, this edition features new case studies, updated professional insights, and a deeper look at the evolving role of logos in today's brand landscape. With a focus on real-world application, writer and identity designer David Airey walks readers through the complete process of crafting a successful logo-from shaping a project brief to presenting final work with confidence. Inside, you'll find practical guidance on everything from idea generation to pricing and client collaboration, along with behind-the-scenes sketches and stories that show how enduring designs come to life. The book features work from acclaimed designers and studios including Pentagram, Chermayeff & Geismar & Haviv, DutchScot, MetaDesign, Bedow, Moving Brands, and others, sharing the creative thinking behind a wide range of identity projects, from widely recognized brands to lesser-known but equally thoughtful work. In Logo Design Love: A guide to creating iconic brand identities, 3rd Edition, you'll learn: Why logos matter, and how they shape the way we experience brandsHow storytelling, strategy, and simplicity work together in iconic designWhat to consider when creating a new mark or refreshing an existing oneHow to price your work and communicate its value to clientsHow to navigate client conversations, from first meeting to final presentationWays to stay motivated, manage feedback, and grow your confidence as a designerPractical advice to sharpen your logo design processWhat it takes to build an identity system that goes beyond the logo Whether you're designing your first logo or refining an established process, Logo Design Love is a valuable guide to producing work that lasts.

Zusammenfassung

Now in its third edition, Logo Design Love is a trusted resource for designers who want to create iconic brand marks.

Fully revised and expanded, this edition features new case studies, updated professional insights, and a deeper look at the evolving role of logos in todays brand landscape. With a focus on real-world application, writer and identity designer David Airey walks readers through the complete process of crafting a successful logofrom shaping a project brief to presenting final work with confidence.

Inside, you'll find practical guidance on everything from idea generation to pricing and client collaboration, along with behind-the-scenes sketches and stories that show how enduring designs come to life.

The book features work from acclaimed designers and studios including Pentagram, Chermayeff & Geismar & Haviv, DutchScot, MetaDesign, Bedow, Moving Brands, and others, sharing the creative thinking behind a wide range of identity projects, from widely recognized brands to lesser-known but equally thoughtful work.

In Logo Design Love: A guide to creating iconic brand identities, 3rd Edition, youll learn:

• Why logos matter, and how they shape the way we experience brands
• How storytelling, strategy, and simplicity work together in iconic design
• What to consider when creating a new mark or refreshing an existing one
• How to price your work and communicate its value to clients
• How to navigate client conversations, from first meeting to final presentation
• Ways to stay motivated, manage feedback, and grow your confidence as a designer
• Practical advice to sharpen your logo design process

• What it takes to build an identity system that goes beyond the logo
  Whether youre designing your first logo or refining an established process, Logo Design Love is a valuable guide to producing work that lasts.

  Inhalt

Part I: The Importance of Brand Identity

Chapter One: Were Surrounded

Chapter Two: Its the Stories We Tell

Chapter Three: Elements of Iconic Design

Part II: The Process of Design

Chapter Four: Laying the Groundwork

Chapter Five: Skirting the Hazards of a Redesign

Chapter Six: Pricing Design

Chapter Seven: From Pencil to Presentation

Chapter Eight: The Art of the Conversation

Part III: Moving Forward

Chapter Nine: Staying Motivated

Chapter Ten: Your Questions Answered

Chapter Eleven: 31 Practical Logo Design Tips

Chapter Twelve: Beyond the Logo