Offers a clear road map for quick digitalization of businessesOutlines best-practices of successful real-world digital business modelsProvides an overview of innovation activities and tools

Offers a clear road map for quick digitalization of businesses. Outlines best-practices of successful real-world digital business models. Provides an overview of innovation activities and tools.

Autorentext
Daniel R. A. Schallmo is an economist, management consultant, lecturer, and author. He is a professor at the Ulm University of Applied Sciences (Germany) and is Director of the private institute for Business Model Innovation. His research focuses on the digital transformation of business models and the development, and application of methods to innovate business models, mainly in business-to-business markets.
Christopher A. Williams is a learning scientist, consultant, author, and former professional basketball player. He is currently completing his Ph.D. in the field of learning sciences at Ulm University of Applied Sciences (Germany). He holds a B.A. in Communication, a MBA in General Management and a M.A. in Learning, Technology and Education from the University of Nottingham. His research focuses on learning and instruction, human resources management, and corporate communication.

Inhalt
Introduction,- History of Digital Transformation.- Digital Transformation of Business Models.- Selected Examples Demonstrating the Digital Transformation of Business Models.- Existing Approaches.- Roadmap for the Digital Transformation of Business Models.- Summary.