Explains why some sales letters work and most don't. This title shows how to write copy that any business can use.

Autorentext
Dan S. Kennedy is the provocative, truth-telling author of thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant, and coach to hundreds of private entrepreneurial clients; and he influences well over one million independent business owners annually through his newsletters, tele-coaching programs, local Chapters, and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions. Dan lives in Ohio and in northern Virginia, with his wife, Carla, and their Million Dollar Dog. For more information check out his blog at DanKennedy.com/Blog.

Klappentext

Rev. ed. of: The ultimate sales letter: attract new customers, boost your sales. 3rd ed. 2006.