This book presents the first analytical study of the levels of professionalism of campaigns in the 2012 Egyptian presidential elections. It considers the extent to which the election was professionalised and how far the levels of professionalism impacted the democratisation process of Egypt. It provides the story of the five main campaigns by applying the professionalisation index to analyse their structures (hardware) and strategies (software). The book also evaluates the application of the professionalization index to nascent democracies, and the impact of campaign professionalism on such democracies. The book encourages further studies within similar fragile democratic systems as well as offering campaigners practical guidance when approaching future elections.

Studies Egypt's first multi-candidate presidential election of 2012 Demonstrates the crucial role played by campaign professionalism in presidential elections Includes interviews with campaign staff and managers as well as contemporary media reports

Autorentext

Dalia Elsheikh is a researcher at the Centre for Politics and Media Research at Bournemouth University, UK. Before joining academia, she worked as a journalist for more than fifteen years including Al-Masry Al-Youm , the first independent newspaper in Egypt, and the BBC in London.

Inhalt
Chapter one: Introduction.- Chapter Two: The 2012 presidential election in Egypt.- Chapter Three: Campaigns' structures and strategies.- Chapter Four: Analysing the campaigns in light of their professionalisation.- Chapter Five: Conclusion: The impact of campaigns' professionalism on the democratisation process in Egypt.