Customer loyalty programs

Source: Wikipedia. Pages: 46. Chapters: Loyalty program, Nectar loyalty card, Loyalty marketing, BahnCard, Prize, VOILÀ Hotel Rewards, Club Nintendo, Loopt, Tesco Clubcard, Net Promoter, FlyBuys, Alliance Data, Trading stamp, Premium, Loyalty business model, S&H Green Stamps, Canadian Tire money, Maritz, LLC, Total Rewards, My Coke Rewards, European Youth Card, Everyday Rewards, President's Choice Financial, Pepsi Stuff, Fly Buys, Green Shield Stamps, Travel incentive, SCORE! Mountain, LoyaltyOne, Speedpass, Kachingo, Rebate card, Blue Chip Stamps, I Love Rewards, Next Jump, DefCom Australia, Magsformiles, HBC Rewards, PC Points, FreedomRewardz, Student Price Card, KTX Family Card, CASPIAN, Payback, Electronic Beats, WorldCard. Excerpt: Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior behavior which is potentially beneficial to the firm. Various loyalty cardsIn marketing generally and in retailing more specifically, a loyalty card, rewards card, points card, advantage card, or club card is a plastic or paper card, visually similar to a credit card or debit card, that identifies the card holder as a member in a loyalty program. Loyalty cards are a system of the loyalty business model. In the United Kingdom it is typically called a loyalty card, in Canada a rewards card or a points card, and in the United States either a discount card, a club card or a rewards card. Cards typically have a barcode or magstripe that can be easily scanned, and some are even chip cards. Small keyring cards (also known as keytags) which serve as key fobs are often used for convenience in carrying and ease of access. A retail establishment or a retail group may issue a loyalty card to a consumer who can then use it as a form of identification when dealing with that retailer. By presenting the card, the purchaser is typically entitled to either a discount on the current purchase, or an allotment of points that can be used for future purchases. Hence, the card is the visible means of implementing a type of what economists call a two-part tariff. The card issuer requests or requires customers seeking the issuance of a loyalty card to provide a usually minimal amount of identifying or demographic data, such as name and address. Application forms usually entail agreements by the store concerning customer privacy, typically non-disclosure (by the store) of non-aggregate data about customers. The store one might expect uses aggregate data internally (and sometimes externally) as part of its marketing research. These cards can be used to determine, for example, a given customer's favorite brand of beer, or whether he or she is a vegetarian. Where a customer has pro

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Source: Wikipedia. Pages: 101. Chapters: Alliance Data, BahnCard, Blue Chip Stamps, Canadian Tire money, Capillary Technologies, CASPIAN, Club Nintendo, DefCom Australia, Discount Home Shoppers' Club, Electronic Beats, European Youth Card, Everyday Rewards (Australia), Everyday Rewards (US), Federal Trade Commission v. Sperry & Hutchinson Trading Stamp Co., Flybuys (Australia), Fly Buys (New Zealand), FreedomRewardz, Green Shield Stamps, HBC Rewards, Kachingo, KTX Family Card, Loopt, LoyaltyOne, Loyalty business model, Loyalty marketing, Loyalty program, Magsformiles, Maritz, LLC, My Coke Rewards, Nectar loyalty card, Net Promoter, Next Jump, Payback (loyalty card), PC Points, Pepsi Stuff, Premium (marketing), President's Choice Financial, Prize (marketing), Purehmv, Rebate card, S&H Green Stamps, SCORE! Mountain, Speedpass, Student Price Card, Tesco Clubcard, The Ice Organisation, Together for Trees, Total Rewards, Travel incentive, VOILÀ Hotel Rewards, Wedge Card, WorldCard. Excerpt: 212 article summaries including: Seventy S & H Green Stamps . Hammer advertising, A Tesco Clubcard jelentsége (marketing és reklámkommunikációs stratégiák) . Grocery loyalty : Tesco Clubcard and its impact on loyalty . Moral Hazard and Customer Loyalty Programs . Customer Loyalty Programs and Privacy Concerns . The Pursued Benefits of Customer Loyalty Programs . Building brand webs: customer relationship management through the Tesco clubcard loyalty scheme . Research Note--Customer Loyalty Programs: Are They Profitable . The effect of customization of customer loyalty programs on value and loyalty intention . Perceived benefits of customer loyalty programs: validating the scale in the Indian context . How customer loyalty programs can influence relational marketing outcomes: using customer-retailer identification to build relationships . Relationship Drivers in Provider - Consumer Relationships Empirical Studies of Customer Loyalty Programs . How customer loyalty programs can influence relational marketing outcomes: using customer-retailer identification to build relationships . The Effectiveness of customer loyalty programs in comparison to supermarket fuel discount schemes : an empirical study . Customer Loyalty Research : Can customer loyalty programs really build loyalty; Kundlojalitetsforskning : Kan kundlojalitetsprogram verkligen skapa lojalitet . Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting . Loyalty Program Avoidance . Relationship Drivers in Provider - Consumer Relationships Empirical Studies of Customer Loyalty Programs (första upplagan slutsåld / first edition sold out, 'print on demand' . The Effectiveness of customer loyalty programs : a longitudinal comparison of the demographic and consumer behaviour predictors of share of wallet in the retail grocery sector . The Effect of Customer Loyalty Programs on the Shopping Behavior in Retail : Loyalty Programs versus Loyalty Cards in the German Food Retail; Die Wirkung von . IMPLEMENTING THE NEW TOTAL REWARDS PROCESS WITHIN THE DIGITALIZED SOCIETIES . Developing a Cost-effective Brand Loyalty Program . The accuracy of customer reward program as loyalty marketing tool . Consuming loyalty: marketing technology and relationships in the consumer society . Loyalty marketing in automobile dealerships : case: car dealer X . Which retailers adopt a loyalty p...